E-commerce Growth Architect — Hybrid Digital Marketer

Placements24; East London; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Growth opportunities

Collaborative culture

Impact on e-commerce

Job summary

Placements24 in East London, Eastern Cape, seeks a results-driven Digital Marketing Specialist with a strong e-commerce focus. The role is hybrid and coordinates campaigns across SEO, SEM, social media, email, and affiliates to boost traffic, engagement, and online sales.

You will analyze data with Google Analytics and optimize campaigns for ROI, collaborating with content and design teams to deliver compelling marketing assets. This is an exciting step in growing our online presence.

Qualifications

• Proven experience as a Digital Marketing Specialist with an e-commerce focus.
• Strong knowledge of SEO, SEM, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social advertising platforms.
• Experience with Shopify or WooCommerce.
• Excellent analytical and communication skills.
• Ability to manage multiple projects and deadlines.
• Hybrid work experience is beneficial.

Responsibilities

• Develop and implement digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize SEO and SEM campaigns to improve organic and paid visibility.
• Plan and execute social media marketing initiatives to build brand awareness and engagement.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee affiliate marketing programs and partner relations.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Monitor digital marketing trends and competitor activities to adjust strategies.
• Collaborate with content and design teams to create engaging assets.
• Track KPIs and report on campaign effectiveness to stakeholders.
• Manage digital advertising budgets and allocate resources efficiently.

Skills

Digital marketing

E-commerce marketing

SEO/SEM

Data analytics

Social media marketing

Email marketing

Google Analytics

Google Ads

Shopify

WooCommerce

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Job description

Placements24 in East London, Eastern Cape, seeks a results-driven Digital Marketing Specialist with a strong e-commerce focus. The role is hybrid and coordinates campaigns across SEO, SEM, social media, email, and affiliates to boost traffic, engagement, and online sales.

You will analyze data with Google Analytics and optimize campaigns for ROI, collaborating with content and design teams to deliver compelling marketing assets. This is an exciting step in growing our online presence.