Senior E-commerce Growth & Marketing Lead

Placements24; KwaZulu-Natal; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Progressive environment

Exposure to cutting-edge digital MARK

Professional development and training

Job summary

Placements24 seeks a Senior E-commerce Marketing Manager to lead our client's digital marketing initiatives from Pietermaritzburg, KwaZulu-Natal. You will drive customer acquisition and revenue growth by crafting data-driven strategies across SEO, SEM, social media, email, content, and affiliates.

You will manage paid campaigns, analyze performance with analytics tools, and partner with product, sales, and design teams to ensure a cohesive customer journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Master's degree is a plus.
• Minimum 5 years proven experience in e-commerce marketing.
• Strong knowledge of SEO, SEM, social media, email, content and affiliate marketing strategies.
• Proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with e-commerce platforms (Shopify, WooCommerce, Magento).
• Strong paid social and search engine marketing skills.
• Excellent analytical and leadership abilities.
• Experience managing marketing budgets and reporting on campaigns.

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies across SEO, SEM, social media, email, content and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to hit CAC and ROAS KPIs.
• Oversee content creation and distribution to build brand awareness and drive traffic.
• Analyze website and campaign performance using Google Analytics to derive insights.
• Collaborate with product, sales, and design teams for consistent brand messaging.
• Manage the e-commerce marketing budget to maximize ROI.
• Stay updated on e-commerce trends and competitor activities.
• Lead and mentor a marketing team.
• Develop and implement A/B testing for website elements and campaigns.
• Ensure marketing activities align with brand guidelines.

Skills

SEO strategy

SEM

Social media marketing

Email marketing

Content marketing

Education

Bachelor's degree in Marketing or related field

Master's degree (bonus)

Tools

Google Analytics

Adobe Analytics

Shopify

WooCommerce

Facebook Ads Manager

Job description

Placements24 seeks a Senior E-commerce Marketing Manager to lead our client's digital marketing initiatives from Pietermaritzburg, KwaZulu-Natal. You will drive customer acquisition and revenue growth by crafting data-driven strategies across SEO, SEM, social media, email, content, and affiliates.

You will manage paid campaigns, analyze performance with analytics tools, and partner with product, sales, and design teams to ensure a cohesive customer journey.