Hybrid E-commerce Marketing Lead — Growth & ROI

Placements24; Johannesburg; Hybrid; ZAR 720,000 - 1,100,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Provident fund

Career development

Job summary

Placements24 in Johannesburg is seeking an experienced E-commerce Marketing Manager to lead digital strategies across SEO, SEM, social media, email marketing and content creation. You will drive online sales, customer acquisition and brand growth while managing a capable marketing team in a hybrid work setting.

You will leverage data-driven insights from Google Analytics, optimize paid campaigns, oversee content calendars, and stay ahead of e-commerce trends to deliver exceptional online

Qualifications

• Bachelor's degree in Marketing or Business Administration
• Minimum of 6 years of progressive experience in e-commerce marketing
• Strong knowledge of SEO, SEM, social media, email marketing, and content marketing
• Proficiency with Shopify/Magento and Google Analytics
• Strong analytical, leadership and budgeting skills

Responsibilities

• Develop and implement e-commerce marketing strategies to achieve sales and growth targets
• Manage paid advertising campaigns (Google Ads, Social Media Ads) to maximise ROI
• Oversee SEO initiatives to improve organic search rankings and traffic
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases
• Manage social media, content calendar and community engagement
• Analyse website performance and campaign results using analytics tools

Job description

Placements24 in Johannesburg is seeking an experienced E-commerce Marketing Manager to lead digital strategies across SEO, SEM, social media, email marketing and content creation. You will drive online sales, customer acquisition and brand growth while managing a capable marketing team in a hybrid work setting.

You will leverage data-driven insights from Google Analytics, optimize paid campaigns, oversee content calendars, and stay ahead of e-commerce trends to deliver exceptional online