Senior E-commerce Digital Marketing Manager — Hybrid

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Job summary

Placements24 is seeking a strategic Digital Marketing Manager with ecommerce specialization for our Mossel Bay base. The role leads online marketing to drive customer acquisition, engagement and sales across online channels in a hybrid work setup.

The ideal candidate will have 5+ years in digital marketing within ecommerce, proven PPC/SEO/email expertise, and strong analytics skills. This position offers a flexible hybrid model in Mossel Bay and SA digital market exposure.

Qualifications

• 5+ years of experience in digital marketing with ecommerce focus.
• Proven success in PPC, social, SEO and email campaigns.
• Proficient with analytics tools and marketing automation platforms.
• Strong understanding of CRO and conversion optimization.
• Excellent analytical, leadership and communication skills.
• Bachelor's degree in Marketing, Business or related field.
• Hybrid work experience preferred and SA market knowledge advantageous.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, social, SEO, email, and affiliate marketing.
• Manage and optimize digital advertising campaigns to achieve ROAS, CPA, traffic and conversions targets.
• Oversee SEO strategy to improve organic rankings and traffic.
• Develop and manage email campaigns to nurture leads and retain customers.
• Analyze campaign performance with Google Analytics/Adobe Analytics and provide insights.
• Collaborate with content creators and designers for marketing materials.
• Stay updated on digital marketing trends and best practices.
• Manage the digital marketing budget effectively.
• Conduct market and competitor analyses to identify opportunities and threats.
• Coordinate with ecommerce ops and product teams for cohesive customer journey.

Skills

Digital marketing

PPC management

Social media

Analytics

Leadership

Education

Bachelor's degree in Marketing

Business/related field

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

Placements24 is seeking a strategic Digital Marketing Manager with ecommerce specialization for our Mossel Bay base. The role leads online marketing to drive customer acquisition, engagement and sales across online channels in a hybrid work setup.

The ideal candidate will have 5+ years in digital marketing within ecommerce, proven PPC/SEO/email expertise, and strong analytics skills. This position offers a flexible hybrid model in Mossel Bay and SA digital market exposure.