Senior Marketing Manager - Digital Media

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work

Home office stipend

Professional development opportunities

Competitive salary and incentives

Health and wellness benefits

Generous paid time off

Job summary

Placements24 is seeking a Senior Marketing Manager to lead digital marketing strategies across content, services and platforms. This fully remote role focuses on user acquisition, engagement and revenue growth within the entertainment space.

The ideal candidate has 6+ years in digital marketing, with expertise in SEM, SEO, social media, and CRM systems. Remote work offers flexibility and autonomy within the South Africa market.

Qualifications

• Six+ years of digital marketing experience with a focus on performance and brand growth.
• Bachelor’s degree in Marketing, Business, or Communications.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Develop and execute digital marketing strategies to drive content, services and platforms.
• Oversee paid media campaigns (SEM, social, display) and organic growth.
• Manage social media strategy, content calendars, and community engagement.
• Analyze campaign performance using Google Analytics or Adobe Analytics and provide insights.
• Collaborate with content, product, and design teams for cohesive brand messaging.
• Manage marketing budget and ROI; mentor junior team members.
• Lead A/B testing and optimization for websites and campaigns.
• Prepare performance reports for senior management.

Skills

Digital marketing

Performance marketing

Brand building

Data analytics

Budget management

Leadership

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leader in the digital media and Arts & Entertainment space, is looking for a strategic and results-driven Senior Marketing Manager to join their fully remote team. This role is crucial for developing and executing innovative marketing campaigns that drive user acquisition, engagement, and revenue growth across their diverse digital platforms. You will be instrumental in shaping brand narratives, leveraging data analytics, and optimizing campaigns for maximum impact. This is a fantastic opportunity for a seasoned marketing professional to make a significant contribution to a forward-thinking company from anywhere in South Africa. Our client operates with a fully remote-first mindset, valuing flexibility and autonomy. The ideal candidate is a data-savvy marketer with a creative flair and a passion for the entertainment industry.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote content, services, and platforms.
• Oversee the planning and execution of paid media campaigns (SEM, social, display) and organic growth initiatives.
• Manage social media strategy, content calendars, and community engagement.
• Analyze marketing campaign performance using data analytics tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights.
• Collaborate with content creation, product, and design teams to ensure cohesive brand messaging and user experience.
• Manage the marketing budget, ensuring efficient allocation of resources and ROI.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Develop and nurture relationships with influencers, partners, and media outlets.
• Lead A/B testing and optimization efforts for website, landing pages, and campaign creatives.
• Stay current with digital marketing trends, tools, and best practices in the Arts & Entertainment industry.
• Prepare regular performance reports for senior management.
• Mentor junior marketing team members and foster a collaborative environment.
• Ensure brand consistency across all marketing channels.
• Drive user acquisition and retention strategies through innovative marketing approaches.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on performance marketing and brand building.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Expertise in SEM, SEO, social media marketing, content marketing, and email marketing.
• Proficiency in marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and optimizing for ROI.
• Familiarity with the digital media and Arts & Entertainment landscape is essential.
• Ability to thrive in a fast-paced, fully remote, and collaborative work environment.
• Experience managing external agencies and vendors is a plus.
• Demonstrated leadership potential and experience guiding teams.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunity to shape the marketing strategy of a leading digital entertainment company.
• Access to advanced marketing tools and analytics platforms.
• Professional development opportunities and continuous learning support.
• Generous paid time off and holiday leave.
• Comprehensive health and wellness benefits.
• Company-provided home office stipend.