Senior Performance Marketing Specialist

Placements24; Johannesburg; Hybrid; ZAR 1,016,000 - 1,216,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary package

Career development and training

Collaborative team environment

Job summary

Placements24 is seeking a Senior Performance Marketing Specialist for a fully remote role within South Africa. You will develop and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and more to drive user acquisition, engagement, and revenue.

A strong background in analytics, A/B testing, and CRO is required, with 5+ years in paid media and managing large monthly budgets. The ideal candidate will collaborate with content, design, and product teams, stay updated on industry

Qualifications

• 5+ years of proven experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrable experience managing advertising budgets (e.g., R100,000+ per month).
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in using web analytics tools such as Google Analytics.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Business, Statistics, or a related field is preferred.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid media budgets to achieve target KPIs, including CPA, ROAS, CAC, and LTV.
• Conduct in-depth keyword research, audience segmentation, and A/B testing for ad creatives, landing pages, and targeting parameters.
• Monitor campaign performance, analyze data, and generate insightful reports to identify trends, opportunities, and areas for improvement.
• Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive campaign messaging and user experience.
• Stay abreast of the latest industry trends, platform updates, and best practices in performance marketing.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign effectiveness.
• Contribute to the strategic planning and forecasting of marketing initiatives.

Skills

Analytics

A/B testing

CRO

Budget management

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a prominent innovator in the digital sports entertainment space, is seeking a highly motivated and results-driven Senior Performance Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will play a crucial role in developing, implementing, and optimizing paid digital marketing campaigns across various platforms to drive user acquisition, engagement, and revenue growth. The ideal candidate will possess a deep understanding of paid social, search, and display advertising, with a proven track record of delivering measurable results in a fast-paced environment. If you are passionate about sports, analytics, and cutting-edge marketing strategies, this is the perfect opportunity to leverage your expertise and make a significant impact.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid media budgets to achieve target KPIs, including CPA, ROAS, CAC, and LTV.
• Conduct in-depth keyword research, audience segmentation, and A/B testing for ad creatives, landing pages, and targeting parameters.
• Monitor campaign performance, analyze data, and generate insightful reports to identify trends, opportunities, and areas for improvement.
• Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive campaign messaging and user experience.
• Stay abreast of the latest industry trends, platform updates, and best practices in performance marketing.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign effectiveness.
• Contribute to the strategic planning and forecasting of marketing initiatives.

Requirements

• A minimum of 5 years of proven experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrable experience managing significant advertising budgets (e.g., R100,000+ per month).
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in using web analytics tools such as Google Analytics.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Exceptional communication and interpersonal skills, with the ability to present findings clearly and concisely.
• A proactive and self‑motivated individual with a passion for digital marketing and sports.
• Bachelor's degree in Marketing, Business, Statistics, or a related field is preferred.

Benefits

• Competitive salary package.
• Fully remote work arrangement, providing excellent work-life balance.
• Opportunity to work with a leading company in the exciting sports entertainment industry.
• Access to professional development and training resources.
• Collaborative and supportive team environment.
• Potential for career growth and advancement within the organization.