Senior Digital Marketing Specialist - Arts & Entertainment

Placements24; Centurion; Hybrid; ZAR 420,000 - 800,000; Full time

Benefits offered by this job

Medical aid

Hybrid work model

Professional development

Job summary

Placements24 is recruiting a Senior Digital Marketing Specialist for Centurion, Gauteng. This hybrid role focuses on developing and executing digital strategies to boost brand visibility and audience engagement across multiple channels.

The ideal candidate has 5+ years’ experience, strong analytics, and a proven track record in online campaigns, with proficiency in SEO/SEM, Google Analytics, Google Ads, email marketing, and CRM tools.

Qualifications

• Proven experience (5+ years) as a Digital Marketing Specialist or similar role, with a focus on campaign management.
• Demonstrated success in developing and implementing effective digital marketing strategies.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong content creation and copywriting skills.
• Experience in the Arts & Entertainment industry is a significant plus.
• Bachelor's degree in Marketing, Communications, or related field.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Familiarity with CRM systems is advantageous.

Responsibilities

• Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Create and manage online advertising campaigns, optimizing for performance and ROI.
• Monitor, analyze, and report on website traffic, campaign performance, and conversion metrics using tools like Google Analytics.
• Manage social media platforms, creating compelling content and fostering community engagement.
• Collaborate with the content creation team to develop engaging marketing materials.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage and optimize the company website for search engines.
• Conduct market research and competitor analysis to identify new opportunities.
• Work closely with sales and creative teams to ensure cohesive brand messaging.
• Manage digital marketing budgets effectively.

Skills

Campaign management

SEO/SEM

Google Analytics

Social media ads

Content creation

Copywriting

Data analytics

CRM systems

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Email marketing software

CRM systems

Job description

About the Role

Our client, a dynamic organization within the Arts & Entertainment sector, is seeking a results-driven Senior Digital Marketing Specialist to join their team in Centurion, Gauteng . This hybrid role involves developing and implementing cutting-edge digital marketing strategies to enhance brand visibility and drive engagement for our client's diverse offerings. The ideal candidate possesses a deep understanding of digital marketing channels, a passion for data analytics, and a proven track record of executing successful online campaigns. You will play a crucial role in shaping our client's online presence and reaching new audiences through innovative marketing initiatives.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.


• Create and manage engaging online advertising campaigns, optimizing for performance and ROI.


• Monitor, analyze, and report on website traffic, campaign performance, and conversion metrics using tools like Google Analytics.


• Manage social media platforms, creating compelling content and fostering community engagement.


• Collaborate with the content creation team to develop engaging marketing materials.


• Stay abreast of the latest digital marketing trends, tools, and best practices.


• Manage and optimize the company website for search engines.


• Conduct market research and competitor analysis to identify new opportunities.


• Work closely with sales and creative teams to ensure cohesive brand messaging.


• Manage digital marketing budgets effectively.

Requirements

• Proven experience (5+ years) as a Digital Marketing Specialist or similar role, with a strong focus on campaign management and execution.


• Demonstrated success in developing and implementing effective digital marketing strategies.


• Proficiency in SEO/SEM, Google Analytics, Google Ads, social media advertising platforms, and email marketing software.


• Excellent analytical skills with the ability to interpret data and derive actionable insights.


• Strong content creation and copywriting skills.


• Experience in the Arts & Entertainment industry is a significant plus.


• Bachelor's degree in Marketing, Communications, or a related field.


• Excellent communication and interpersonal skills, with the ability to collaborate effectively.


• Familiarity with CRM systems is advantageous.

Benefits

Our client offers a competitive salary and benefits package, including medical aid and potential for performance-based bonuses. The hybrid work model provides a balance between office-based collaboration in Centurion, Gauteng , and remote flexibility. You will have opportunities for professional development and career advancement within a thriving sector. Join a passionate team dedicated to making a significant impact in the Arts & Entertainment landscape. This role offers the chance to be at the forefront of digital innovation.