Marketing Manager - Brand Strategy

Placements24; Bloemfontein; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Bonus potential

Hybrid work model

Health insurance

Retirement benefits

Professional development

Opportunity to shape brand in Bloemfon

Job summary

Placements24 in Bloemfontein is seeking an experienced Marketing Manager with a focus on Brand Strategy to define and strengthen the brand identity across touchpoints. You will lead market research, translate insights into campaigns, and drive long-term brand growth in a hybrid work setup.

The role offers a competitive salary, bonus potential, and opportunities to shape the brand in a growing market within Bloemfontein.

Qualifications

• Bachelor's degree or higher in Marketing or related field.
• Minimum 6 years of experience in brand management or marketing strategy.
• Proven ability to develop and implement brand strategies and campaigns.
• Strong understanding of market research methodologies and consumer behavior.

Responsibilities

• Develop and execute a comprehensive brand strategy aligned with business objectives and market opportunities.
• Conduct market research and competitive analysis to identify branding opportunities and threats.
• Translate consumer insights into actionable brand messaging and creative briefs for campaigns.
• Oversee development of all marketing materials to ensure brand consistency and impact.
• Manage brand budgets and track effectiveness of brand-building initiatives.
• Collaborate with product development, sales, and communications teams for cohesive brand experience.

Skills

Brand management

Marketing strategy

Market research

Brand messaging

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Job description

About the Role

Our client is seeking an experienced and visionary Marketing Manager with a strong focus on Brand Strategy to join their team in Bloemfontein . This role is pivotal in defining and strengthening the company's brand identity, ensuring consistent messaging across all touchpoints, and developing long-term brand growth initiatives. You will lead market research, identify consumer insights, and translate them into impactful brand campaigns. This hybrid position offers a unique opportunity to shape the future of our client's brand within a growing market, contributing to their competitive positioning and overall success.

Key Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with business objectives and market opportunities.
• Conduct market research and competitive analysis to identify brand positioning opportunities and threats.
• Translate consumer insights into actionable brand messaging and creative briefs for marketing campaigns.
• Oversee the development of all marketing materials and communications to ensure brand consistency and impact.
• Manage brand budgets and track the effectiveness of brand-building initiatives.
• Collaborate with product development, sales, and communications teams to ensure cohesive brand experience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management, marketing strategy, or a related field.
• Proven ability to develop and implement successful brand strategies and campaigns.
• Strong understanding of market research methodologies and consumer behavior analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience working in a hybrid environment, managing both in-office and remote collaboration.

Benefits

• Highly competitive salary with bonus potential.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health insurance and retirement benefits.
• Allowance for professional development and continuous learning.
• Opportunity to make a significant impact on brand perception and growth in Bloemfontein .