Lead Digital Marketing Specialist

Placements24; Vereeniging; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Professional development

Health benefits

Team environment

Job summary

Placements24 in Vereeniging, South Africa, seeks a strategic Lead Digital Marketing Specialist to spearhead marketing initiatives and drive brand awareness across channels. You will lead campaigns, analyze performance, and guide a team toward measurable growth.

The role requires 5+ years in digital marketing with leadership experience, strong knowledge of SEO/SEM, and proficiency in analytics tools. The position offers a dynamic, collaborative environment in Vereeniging.

Qualifications

• Minimum of 5 years in digital marketing, with at least 2 years in a lead or management role.
• Proven track record of developing and executing digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, and social media.
• Experience with marketing analytics tools and CRM/automation platforms.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Analyze campaign performance data and provide actionable insights.
• Oversee social media presence, content creation, and engagement.
• Collaborate with sales and creative teams to ensure brand consistency.
• Stay updated on digital marketing trends and best practices.

Skills

Strategic thinking

Analytical skills

Leadership

Communication skills

Campaign management

Tools

Google Analytics

SEMrush

CRM platforms

Marketing automation tools

Job description

About the Role

Our client is seeking a strategic and results-oriented Lead Digital Marketing Specialist to spearhead their marketing initiatives in Vereeniging . You will develop and execute comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. This role requires a deep understanding of digital marketing trends, analytics, and execution, combined with strong leadership capabilities. Join a growing company that is passionate about leveraging digital strategies to achieve significant market impact within the vibrant Gauteng province, fostering a dynamic and results-driven work environment.

Key Responsibilities

• Develop and implement overarching digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Oversee social media presence, content creation, and community engagement.
• Collaborate with the sales and creative teams to ensure brand consistency and effective messaging.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a lead or management role.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, and social media platforms .
• Proficiency with marketing analytics tools such as Google Analytics, SEMrush, or similar.
• Experience with CRM platforms and marketing automation tools.
• Strong analytical, strategic thinking, and communication skills.

Benefits

• Competitive annual salary.
• Performance-based bonuses and incentives.
• Opportunities for professional development and certifications.
• Comprehensive health and wellness benefits in Vereeniging .
• A dynamic and collaborative team environment.