Marketing Manager - Digital Strategy

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career advancement

Paid time off

Retirement plan

Job summary

Placements24 is seeking a strategic Marketing Manager to lead our digital strategy, shaping and executing a comprehensive plan that drives brand awareness, lead generation, and customer acquisition. You will oversee all digital channels and collaborate with cross-functional teams to optimize performance.

The ideal candidate has 5+ years in digital marketing with at least 2 years in management, and a strong background in analytics, SEO/SEM, and content marketing.

Qualifications

• 5+ years of progressive experience in digital marketing, with at least 2 years in a management role.
• Bachelor's degree in Marketing, Business Admin, or related field; MBA is a plus.

Responsibilities

• Develop and implement a forward-thinking digital marketing strategy aligned with company objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the creation of compelling digital content and ensure consistent brand messaging across all platforms.
• Analyze campaign performance, website traffic, and user behavior to identify opportunities for improvement and growth.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-achieving environment.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Skills

Digital marketing

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing or related

MBA (plus)

Tools

Google Analytics

SEO tools

Marketing automation

Job description

About the Role

Our client is looking for a strategic and experienced Marketing Manager to lead their digital strategy initiatives in Mahikeng . This role will be responsible for shaping and executing a comprehensive digital marketing plan that drives brand awareness, lead generation, and customer acquisition. You will oversee all digital channels, collaborate with cross-functional teams, and leverage data analytics to optimize performance and achieve business goals. The ideal candidate is a visionary leader with a deep understanding of the digital marketing landscape and a passion for innovation.

Key Responsibilities

• Develop and implement a forward-thinking digital marketing strategy aligned with company objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the creation of compelling digital content and ensure consistent brand messaging across all platforms.
• Analyze campaign performance, website traffic, and user behavior to identify opportunities for improvement and growth.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-achieving environment.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a management role.
• Proven expertise in developing and executing successful digital marketing strategies across multiple channels.
• Strong analytical skills with proficiency in Google Analytics, SEO tools, and marketing automation platforms.
• Excellent leadership, communication, and project management capabilities.
• Demonstrated ability to drive business growth through digital initiatives.

Benefits

• Competitive salary and comprehensive benefits package.
• Full-time employment with a leading organization in Mahikeng .
• Opportunities for career advancement and professional development.
• A dynamic and collaborative work culture focused on innovation and excellence.
• Generous paid time off and retirement savings plan.