Digital Marketing Executive

Placements24; Benoni; On-site; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Paid annual leave

Professional development

Dynamic team

Job summary

Placements24 in Benoni is seeking a motivated Digital Marketing Executive to drive online marketing efforts. You will plan, implement, and manage campaigns across SEO, SEM, social media, email marketing, and content creation to boost brand visibility and attract customers.

The role requires 3+ years in digital marketing, strong analytical skills with Google Analytics, and excellent communication and project management abilities.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of experience in a dedicated digital marketing role.
• Proven expertise in SEO, SEM, social media marketing, and email marketing platforms.
• Strong analytical skills with proficiency in Google Analytics and other relevant tools.
• Excellent communication and project management abilities, with a creative mindset.

Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media networks.
• Create compelling content for various digital channels, ensuring brand consistency and audience engagement.
• Analyze campaign performance metrics, track KPIs, and generate regular reports with actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure innovative campaign execution.

Skills

Digital marketing strategy

SEO

SEM

Social media marketing

Email marketing

Content creation

Analytics

Communication

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is looking for a motivated and skilled Digital Marketing Executive to drive their online marketing efforts in Benoni. You will be responsible for planning, implementing, and managing impactful digital marketing campaigns to enhance brand visibility, attract new customers, and foster engagement across multiple platforms. This role demands a blend of creativity and analytical prowess, working within a dynamic team that values innovation and measurable results. You'll play a key role in shaping our digital strategy and executing campaigns that resonate with our target audience in the competitive Gauteng market.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media networks.
• Create compelling content for various digital channels, ensuring brand consistency and audience engagement.
• Analyze campaign performance metrics, track KPIs, and generate regular reports with actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure innovative campaign execution.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of experience in a dedicated digital marketing role.
• Proven expertise in SEO, SEM, social media marketing, and email marketing platforms.
• Strong analytical skills with proficiency in Google Analytics and other relevant tools.
• Excellent communication and project management abilities, with a creative mindset.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a dynamic team in Benoni .
• Comprehensive health and wellness benefits.
• Generous paid annual leave.
• Professional development opportunities and ongoing training.