Senior FMCG Brand Manager - Remote First

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote-first team culture

Flexible work arrangements

Professional development opportunities

Competitive salary package

Generous annual leave

Job summary

Placements24 is seeking a Senior FMCG Brand Manager to lead brand strategy and execution in a fully remote South African environment. You will drive consumer engagement, analyse market trends, and collaborate across product, marketing, sales, and supply chain to grow brand share.

The role requires 5–7 years in FMCG brand management, strong analytics, and a track record of launching successful products. Remote-first setup with autonomous work style and cross-functional collaboration.

Qualifications

• 5–7 years of brand management experience in FMCG.
• Proven success launching products in competitive markets.
• Autonomous with remote work capability; strong data interpretation.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Conduct in-depth market research and consumer analysis to identify opportunities.
• Manage end-to-end brand P&L, including forecasting and budgeting.
• Collaborate with product development, marketing, sales and supply chain teams.
• Oversee creation and deployment of integrated marketing campaigns across digital, social, and traditional channels.
• Monitor brand performance metrics and provide reports to senior management.
• Drive brand innovation pipeline and new product launches from concept to market.
• Build and maintain relationships with external agencies and partners.
• Champion brand vision and ensure consistent messaging across touchpoints.

Skills

Brand management

Market research

P&L management

Budgeting

Digital marketing

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

MBA (plus)

Tools

CRM software

Market research tools

Data analytics tools

Job description

About the Role

Our client, a leading force in the fast-moving consumer goods (FMCG) sector, is seeking an exceptional Senior FMCG Brand Manager to join their dynamic, fully remote team. This is a critical role responsible for developing and executing innovative brand strategies that drive market share and consumer engagement across the South African landscape. The ideal candidate will be a strategic thinker with a proven track record of success in brand management, possessing a deep understanding of consumer insights and market trends within the FMCG industry. This role offers the unique opportunity to shape brand trajectories from a flexible, remote-first environment, fostering collaboration and creativity without geographical limitations. We are looking for a proactive individual who thrives in an autonomous setting and is eager to make a significant impact on our client's brand portfolio. The position requires a candidate who can operate with a high degree of independence while maintaining strong connections with cross-functional teams.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with business objectives and drive growth for key FMCG brands.


• Conduct in-depth market research, consumer analysis, and competitive landscape assessments to identify opportunities and threats.


• Manage the end-to-end brand P&L, including forecasting, budgeting, and performance tracking.


• Collaborate with product development, marketing, sales, and supply chain teams to ensure seamless execution of brand initiatives.


• Oversee the creation and deployment of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.


• Monitor brand performance metrics and provide regular reports and recommendations to senior management.


• Drive brand innovation pipeline and new product launches from concept to market.


• Build and maintain strong relationships with external agencies and partners.


• Champion brand vision and ensure consistent brand messaging across all touchpoints.

Requirements

• Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG sector.


• Proven success in developing and launching new products and brands in competitive markets.


• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.


• Excellent understanding of marketing principles, consumer behavior, and digital marketing trends.


• Demonstrated experience in managing budgets and P&Ls.


• Exceptional communication, presentation, and interpersonal skills.


• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.


• Ability to work autonomously and manage multiple projects effectively in a remote setting.


• Proficiency in market research tools and CRM software.


• Residing within **South Africa** and comfortable working remotely.

Benefits

• Competitive salary package commensurate with experience.


• Opportunity to work in a fully remote, flexible work environment.


• Generous annual leave and other statutory benefits.


• Professional development and continuous learning opportunities.


• Chance to work with a leading and innovative FMCG company.


• Exposure to a diverse portfolio of well-known brands.


• Contribution to impactful brand strategies shaping the South African market.


• Access to cutting-edge marketing tools and technologies.


• A supportive and collaborative remote team culture.


• Potential for career advancement within a growing organization.