Senior FMCG Brand Manager (Remote)

Placements24; Pietermaritzburg; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Exposure to leading FMCG brands

Professional development

Medical aid and retirement fund

Job summary

Placements24 is seeking a Senior FMCG Brand Manager to lead strategic brand plans and drive market share in a remote South African environment. The role involves close collaboration with sales, R&D, and agencies to execute impactful campaigns and manage budgets effectively.

You will analyze consumer trends, oversee the brand portfolio, and mentor junior team members while delivering measurable business results in a dynamic FMCG landscape.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field; MBA advantageous.
• 7–10 years of progressive brand management experience in FMCG.
• Proven ability to develop and execute brand strategies with tangible results.
• Strong understanding of marketing, consumer behaviour, and SA FMCG dynamics.
• Analytical skills to interpret data and translate to strategy.
• Proficiency in digital marketing, social media, and data analytics tools.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and optimizing spend.
• Ability to work remotely and manage multiple projects.
• Must be located in and eligible to work in South Africa.

Responsibilities

• Develop and implement strategic brand plans to grow volume and market share for assigned FMCG brands.
• Conduct in-depth market and consumer analysis to identify trends, opportunities, and threats.
• Manage the brand portfolio, including lifecycle management, innovation, and communication strategies.
• Develop and execute integrated marketing campaigns across digital, social, traditional media, and in-store promotions.
• Collaborate with sales, R&D, supply chain, and agencies for seamless execution.
• Monitor brand performance, analyze sales data, and provide actionable insights.
• Manage the marketing budget to optimize ROI across campaigns.
• Lead and mentor junior brand team members toward high performance.
• Build strong relationships with internal and external stakeholders.

Skills

Brand management

Market analysis

Digital marketing

Data analytics

Budget management

Team leadership

Remote work

Stakeholder influence

Education

Bachelor's degree in Marketing or Business Administration

MBA advantageous

Tools

Marketing analytics tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and dynamic Senior FMCG Brand Manager to join their innovative and growing team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. You will be instrumental in shaping the future of our client's key brands, leveraging consumer insights and market trends to create compelling brand experiences. This role requires a strategic thinker with a proven track record in brand management, excellent analytical skills, and a passion for the FMCG industry. We are looking for a self-starter who thrives in a remote-first environment and can effectively collaborate with cross-functional teams. Your expertise will be crucial in maintaining and elevating our client's brand presence in a competitive marketplace.

Key Responsibilities

• Develop and implement strategic brand plans to achieve volume and market share growth for assigned brands within the FMCG sector .
• Conduct in-depth market and consumer analysis to identify key trends, opportunities, and threats.
• Manage the entire brand portfolio, including product lifecycle management, innovation pipeline, and communication strategies.
• Develop and execute integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Collaborate closely with sales, R&D, supply chain, and agency partners to ensure seamless execution of brand plans.
• Monitor brand performance, analyse sales data, and provide regular reports with actionable insights and recommendations.
• Manage the marketing budget effectively, ensuring optimal return on investment for all brand activities.
• Lead and mentor junior brand team members, fostering a culture of high performance and continuous improvement.
• Build strong relationships with key stakeholders, both internal and external.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or postgraduate qualification is highly advantageous.
• Minimum of 7-10 years of progressive experience in brand management, specifically within the FMCG industry .
• Proven ability to develop and execute successful brand strategies that have delivered tangible business results.
• Strong understanding of marketing principles, consumer behaviour, and market dynamics within the South African FMCG market .
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic actions.
• Proficiency in digital marketing, social media platforms, and data analytics tools.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade.
• Demonstrated experience in managing marketing budgets and optimizing spend.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Must be located in and legally eligible to work in South Africa.

Benefits

• Competitive annual salary package reflective of experience and qualifications.
• Opportunity to work remotely, providing ultimate flexibility.
• Exposure to a diverse and exciting portfolio of leading FMCG brands.
• Professional development and growth opportunities within a reputable organization.
• Contribution to impactful brand strategies that shape consumer choices.
• Access to cutting-edge marketing tools and technologies.
• A collaborative and supportive virtual work environment.
• Standard company benefits including medical aid and retirement fund contributions.