Brand Development Specialist - FMCG

Placements24; Mossel Bay; Híbrido; ZAR 480.000 - 700.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work flexibility

Performance-based bonus

Online learning resources

Descripción de la vacante

Placements24 is seeking a Brand Development Specialist to lead brand strategy and growth for a dynamic FMCG portfolio. This fully remote role emphasizes consumer insights, storytelling, and multi-channel campaigns across digital and traditional channels.

You will shape brand identity, craft compelling narratives, and collaborate with cross-functional teams to launch products and drive market share. Strong analytical and communication skills are essential for success in a fast-paced remote

Formación

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in brand management, brand development, or marketing.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Strong creative thinking and storytelling abilities.
• Excellent communication, presentation, and project management skills.
• Ability to work independently and collaboratively in a fully remote environment.

Responsabilidades

• Develop and implement integrated brand strategies to enhance visibility, equity, and market share within the FMCG industry.
• Conduct in-depth market research and consumer analysis to identify emerging trends, unmet needs, and competitive insights.
• Craft compelling brand messaging, value propositions, and creative briefs for marketing campaigns.
• Oversee the development and execution of marketing collateral, digital content, and promotional materials.
• Collaborate with product development teams on new product introductions and product line extensions.
• Manage brand budgets, track campaign performance, and provide recommendations for optimization.
• Work closely with sales teams to ensure alignment between brand strategies and commercial objectives.
• Monitor brand performance metrics and provide regular reports on KPIs.
• Stay informed about digital marketing best practices and leverage social media, content marketing, and influencer collaborations.

Conocimientos

Brand management

Brand development

Digital marketing

Analytics

Storytelling

Communication

Project management

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

Social media platforms

Marketing analytics tools

Content management tools

Descripción del empleo

About the Role

Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Development Specialist to join their fully remote team. This role is ideal for a passionate marketing professional who thrives on building and nurturing brands from the ground up. You will be instrumental in shaping brand identity, developing compelling marketing narratives, and executing campaigns that resonate with target consumers across various platforms. The position requires a deep understanding of consumer insights, market trends, and digital marketing strategies. Working remotely from your chosen location, you will collaborate with cross-functional teams to bring new product ideas to life and drive brand growth. This is an exciting opportunity to make a significant impact in a fast-paced industry.

Key Responsibilities

• Develop and implement integrated brand strategies to enhance brand visibility, equity, and market share within the FMCG industry.
• Conduct in-depth market research and consumer analysis to identify emerging trends, unmet needs, and competitive insights.
• Craft compelling brand messaging, value propositions, and creative briefs for marketing campaigns.
• Oversee the development and execution of marketing collateral, digital content, and promotional materials.
• Collaborate with product development teams on new product introductions and product line extensions.
• Manage brand budgets, track campaign performance, and provide recommendations for optimization.
• Work closely with sales teams to ensure alignment between brand strategies and commercial objectives.
• Monitor brand performance metrics and provide regular reports on key performance indicators (KPIs).
• Stay informed about digital marketing best practices and leverage social media, content marketing, and influencer collaborations.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of experience in brand management, brand development, or marketing, with a strong focus on the FMCG sector.
• Demonstrated success in developing and executing impactful marketing strategies and campaigns.
• Excellent understanding of consumer insights, market segmentation, and brand positioning.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Strong creative thinking and storytelling abilities.
• Exceptional communication, presentation, and project management skills.
• Ability to work independently and collaboratively in a fully remote environment.
• Must reside in South Africa .

Benefits

• Our client offers a competitive salary, a performance-based bonus, and a comprehensive benefits package.
• Enjoy the flexibility and autonomy of a fully remote role, with opportunities for professional growth and development.
• This includes access to online learning resources and participation in industry webinars.
• Our client fosters an innovative and collaborative culture where your contributions are recognized and valued.
• Join our team and help shape the future of exciting FMCG brands.
• This position is based remotely and is open to candidates across South Africa .