FMCG Brand Manager

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Bonus program

Medical aid & retirement fund

Career development opportunities

Dynamic work environment in Gauteng

Hybrid work model

Job summary

Placements24 in Midrand, Gauteng, seeks an experienced Brand Manager to shape and elevate a portfolio of FMCG brands in the South African market. The role requires strategic thinking, consumer insights, and a track record in brand management within FMCG, with cross-functional collaboration across Sales, Product Development and Supply Chain.

Responsibilities include driving integrated marketing plans, analyzing market trends, and managing brand P&L.

Qualifications

• Minimum of 5 years of progressive brand management experience in FMCG.
• Strong understanding of the South African consumer market.
• Proven ability to develop and execute successful brand strategies that drive business results.

Responsibilities

• Develop and implement integrated brand marketing plans (advertising, promotions, PR, digital).
• Conduct market research and analyze consumer insights, competition, and trends.
• Manage the brand P&L and budget allocation across activities.
• Collaborate with Sales, Product Development, and Supply Chain for launches.
• Engage external agencies, media partners, and suppliers for cost-efficient campaigns.
• Monitor brand performance and provide reports to senior management.
• Lead development of brand communication strategies and campaigns.
• Oversee packaging design, pricing strategies, and distribution alignment.

Skills

Analytical thinking

Strategic mindset

Stakeholder influence

Communication & presentation

Education

Bachelor's degree in Marketing / Business Administration

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Brand Manager to join their vibrant team in **Midrand, Gauteng**. This is an exciting opportunity to shape and elevate our client's brand portfolio within the competitive South African market. The successful candidate will be instrumental in developing and executing comprehensive brand strategies that drive market share, consumer engagement, and long-term brand equity. This role requires a strategic thinker with a passion for consumer insights and a proven track record in brand management within the FMCG industry. You will be part of a forward-thinking organization that values innovation and growth, contributing directly to the success of well-known brands.

Key Responsibilities

• Develop and implement integrated brand marketing plans, including advertising, promotions, public relations, and digital marketing initiatives, to achieve brand objectives.
• Conduct market research and analyze consumer insights, competitive landscape, and market trends to identify opportunities for brand growth and differentiation.
• Manage the overall brand P&L, ensuring profitability and effective budget allocation across all marketing activities.
• Collaborate with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure seamless execution of brand strategies and product launches.
• Build and maintain strong relationships with external agencies, media partners, and suppliers to maximize brand impact and cost-efficiency.
• Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
• Lead the development of compelling brand communication strategies and creative campaigns that resonate with target audiences.
• Oversee packaging design, pricing strategies, and distribution channels to ensure alignment with brand positioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of progressive brand management experience in the FMCG industry, with a strong understanding of the South African consumer market.
• Proven ability to develop and execute successful brand strategies that have driven significant business results.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong financial acumen and experience managing brand budgets and P&Ls.
• Proficiency in market research methodologies and data analysis tools.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience working with creative and media agencies.
• Demonstrated leadership qualities and the ability to motivate cross-functional teams.
• Must be legally eligible to work in **South Africa**.

Benefits

• Our client offers a competitive remuneration package, including a performance-based bonus structure.
• Employees benefit from comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and career advancement within a growing organization are abundant.
• You will also have access to a dynamic and supportive work environment in the heart of Gauteng.
• This hybrid role offers a balance between in-office collaboration and flexible remote work, promoting a healthy work-life integration.
• Join a team that values your contributions and rewards excellence.