Brand Manager - FMCG

Placements24; Bloemfontein; Sur place; ZAR 700 000 - 820 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical, dental, and vision insurance

Pension contributions

Paid time off and professional growth

Résumé du poste

Placements24 is seeking a creative and strategic Brand Manager to oversee and grow key brands within a fast-paced FMCG portfolio in Welkom.

You will develop and execute integrated brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with product development, sales, and external agencies.

This role demands a passion for consumer insights and a track record of driving brand growth in a dynamic environment.

Qualifications

• 5+ years of brand management experience in FMCG.
• Strong understanding of consumer behavior and market dynamics.
• Excellent presentation and communication skills.

Responsabilités

• Develop and implement integrated marketing plans and brand strategies.
• Conduct market research and analyze consumer insights.
• Manage the brand's budget and allocate resources efficiently.
• Collaborate with product development on launches and packaging.
• Oversee advertising, campaigns, and PR with external agencies.
• Monitor brand performance metrics and adjust strategies.

Connaissances

Brand management

Market research

Budget management

Cross-functional collaboration

Stakeholder communication

Formation

Bachelor's in Marketing/Business

MBA (preferred)

Description du poste

About the Role

Our client is seeking a creative and strategic Brand Manager to oversee and grow key brands within their FMCG portfolio in Welkom . This challenging position involves developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all platforms. You will work closely with product development, sales, and external agencies to drive brand awareness, market penetration, and consumer loyalty. The ideal candidate is passionate about consumer insights and thrives in a fast-paced, results-driven environment, contributing directly to the success of iconic FMCG products.

Key Responsibilities

• Develop and implement integrated marketing plans and brand strategies to achieve business objectives and market share goals.
• Conduct market research and analyze consumer insights to identify trends and opportunities for brand growth.
• Manage the brand's budget, ensuring efficient allocation of resources for marketing activities.
• Collaborate with product development teams on new product launches and packaging design.
• Oversee advertising, promotional campaigns, and public relations activities, working with external agencies.
• Monitor brand performance metrics and adjust strategies as needed to ensure optimal results.

Requirements

• Minimum of 5 years of experience in brand management , preferably within the FMCG industry .
• Demonstrated success in developing and executing impactful brand marketing strategies.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Excellent project management, communication, and presentation skills.
• Experience working with cross-functional teams and external partners/agencies.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• Competitive annual salary with performance-based bonuses.
• Comprehensive medical, dental, and vision insurance coverage.
• Pension fund contribution and other retirement benefits.
• Generous paid time off and opportunities for professional development.
• Be part of a leading FMCG company with opportunities for career advancement.