Lead Social Media & E-commerce Strategist

Placements24; Sandton; Hybride; ZAR 1 200 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Bonus opportunities

Professional development programs

Hybrid office-based role in Sandton

Résumé du poste

Placements24 in Sandton, Gauteng, seeks a seasoned Lead Social Media & E-commerce Strategist to drive digital engagement and online revenue. This senior role leads a team, shapes campaigns, and partners with marketing and product to deliver measurable impact.

The candidate will develop overarching strategies, optimize conversions, and manage budgets while maintaining brand voice across platforms, in a hybrid office setting.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, or related field.
• 10+ years in digital marketing with 5+ years in leadership in social media & ecommerce.
• Proven track record leading large-scale social media and ecommerce strategies.
• Expertise in CRO, UX and CRM concepts for online revenue growth.
• Strong presentation, communication and cross-functional collaboration skills.

Responsabilités

• Develop and oversee social media and ecommerce strategies aligned to business goals.
• Lead, mentor and manage a team of social media and ecommerce professionals.
• Define KPIs and report progress to executive leadership.
• Drive conversion optimization and customer journey mapping to maximize revenue.
• Oversee content creation for social platforms and manage paid social budgets.
• Collaborate with marketing, sales and product teams for integrated campaigns.
• Analyze trends, competitors and insights to inform strategic decisions.
• Manage relationships with external agencies, influencers and platform partners.

Connaissances

Leadership

Strategic thinking

Analytics

Budget management

Content strategy

Formation

Master's degree in Marketing, Business Administration, or Communications

Outils

Facebook Ads

Google Ads

CRM software

Description du poste

About the Role

Our client, a prestigious and innovative enterprise, is seeking a seasoned and visionary Lead Social Media & E-commerce Strategist to spearhead their digital engagement initiatives. This senior role, situated in the heart of Sandton, Gauteng , demands a strategic thinker with a proven ability to craft and execute cutting-edge strategies that drive both brand awareness and online sales. The successful candidate will lead a team, oversee major campaigns, and play a critical role in shaping the company's online narrative and commercial success. This is a unique opportunity to influence brand perception and revenue growth in a highly competitive market.

Key Responsibilities

• Develop and oversee the implementation of overarching social media and e-commerce strategies that align with business goals.
• Lead, mentor, and manage a team of social media and e-commerce professionals, fostering a culture of innovation and high performance.
• Define key performance indicators (KPIs) for all social media and e-commerce activities and regularly report on progress to executive leadership.
• Drive e-commerce strategy, focusing on conversion optimization, customer journey mapping, and maximizing online revenue streams.
• Oversee the creation and execution of engaging, high-impact content across all social media platforms, ensuring brand consistency and voice.
• Develop and manage paid social media advertising budgets, optimizing campaigns for maximum ROI.
• Identify and leverage emerging social media trends, tools, and technologies to maintain a competitive edge.
• Collaborate with cross-functional departments, including marketing, sales, and product development, to ensure integrated campaign execution.
• Analyze market trends, competitor strategies, and customer insights to inform strategic decision-making.
• Manage relationships with external agencies, influencers, and platform partners.

Requirements

• Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role focused on social media and e-commerce.
• Demonstrated success in developing and executing large-scale social media and e-commerce strategies that have driven significant business growth.
• Expert-level knowledge of social media platforms, analytics, advertising, and community management best practices.
• In-depth understanding of e-commerce principles, including conversion rate optimization (CRO), user experience (UX), and customer relationship management (CRM).
• Strong leadership, team management, and interpersonal skills.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Proven ability to manage complex projects and budgets effectively.
• Experience with various e-commerce platforms and digital marketing tools.
• Excellent presentation and communication skills, with the ability to articulate complex strategies to diverse audiences.

Benefits

• Our client offers a highly competitive executive compensation package, including significant bonus opportunities, and a comprehensive suite of benefits.
• This hybrid role, based in our state-of-the-art offices in Sandton, Gauteng , offers a flexible work arrangement combining remote work with in-office collaboration.
• Employees benefit from advanced professional development programs, exclusive access to industry events, and a dynamic work environment that fosters innovation and leadership.