Senior E-commerce Social Media Campaign Manager

Placements24; Stellenbosch; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Job summary

Placements24 is seeking a highly experienced Senior E-commerce Social Media Campaign Manager to lead campaign initiatives from Stellenbosch, Western Cape. You will design, execute, and optimize multi-channel campaigns that drive measurable business results and ROI.

You will oversee budget management, cross-functional collaboration with content, design and paid media, and mentor junior team members while staying ahead of social media trends in the e-commerce landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years in social media marketing with at least 4 years managing complex campaigns in e-commerce.
• Proven success in campaigns driving sales, leads, or brand awareness.
• Strong paid social advertising knowledge and best practices.
• Excellent project management, organizational, and leadership skills.
• Experience managing significant campaign budgets.

Responsibilities

• Develop and own comprehensive social media campaign strategies aligned with e-commerce and business objectives.
• Plan, execute, and optimize social campaigns from launch to post-campaign analysis.
• Manage campaign budgets to maximize ROI and resource allocation.
• Collaborate with content creators, designers, paid media, and marketing teams for cohesive execution.
• Define campaign KPIs and establish tracking to measure success.
• Analyze campaign data, derive insights, and recommend optimizations for future campaigns.
• Lead and mentor junior social media team members.
• Stay updated on social media trends and platform updates relevant to e-commerce.
• Present strategies and results to senior stakeholders.
• Ensure brand consistency across all campaign touchpoints.

Skills

Strategic thinking

Leadership

Analytics

Communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Social media management tools

Analytics platforms

Campaign reporting tools

Job description

About the Role

Our client, a rapidly growing e-commerce enterprise, is seeking a highly experienced Senior E-commerce Social Media Campaign Manager to lead their campaign initiatives from Stellenbosch, Western Cape. This senior role requires a strategic thinker with a proven ability to design, execute, and optimize integrated social media campaigns that drive significant business results. You will be responsible for overseeing the entire campaign lifecycle, from concept development and budget management to cross‑functional team coordination and performance analysis. The ideal candidate has a deep understanding of the e-commerce landscape, a passion for innovation in social media marketing, and a track record of successfully managing complex, multi‑channel campaigns. This is a key leadership position offering the opportunity to shape our client's brand narrative and significantly impact their market presence. We are looking for a visionary leader who can translate marketing objectives into impactful social media campaigns.

Key Responsibilities

• Develop and own comprehensive social media campaign strategies aligned with overarching e-commerce and business objectives.
• Oversee the planning, execution, and optimization of all social media campaigns, from launch to post‑campaign analysis.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
• Collaborate closely with content creators, designers, paid media specialists, and other marketing team members to ensure cohesive campaign execution.
• Define campaign KPIs and establish robust tracking mechanisms to measure success.
• Analyze campaign performance data, identify key insights, and provide actionable recommendations for optimization and future campaigns.
• Lead and mentor junior members of the social media team.
• Stay abreast of emerging social media trends, platform updates, and innovative campaign tactics relevant to e-commerce.
• Present campaign strategies and results to senior stakeholders.
• Ensure brand consistency and messaging across all campaign touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 7 years of experience in social media marketing, with at least 4 years specifically managing complex campaigns within the e-commerce sector.
• Demonstrated success in developing and executing impactful social media campaigns that have driven measurable business outcomes (e.g., sales, leads, brand awareness).
• Strong understanding of paid social media advertising principles and best practices.
• Proficiency in social media management tools, analytics platforms, and campaign reporting.
• Excellent project management, organizational, and leadership skills.
• Strong strategic thinking, analytical, and problem‑solving abilities.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams and present to stakeholders.
• Experience managing significant campaign budgets.
• A proactive and results‑oriented mindset.

Benefits

Our client offers a highly competitive salary, an excellent benefits package including medical and retirement plans, and significant opportunities for career advancement within a thriving e-commerce organization located in Stellenbosch, Western Cape. Join a forward‑thinking team and lead the charge in creating innovative social media campaigns that drive growth and brand success.