E-commerce Social Media Campaign Manager

Placements24; Siyancuma Local Municipality; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Dental and vision insurance

Professional development

Creative team environment

Paid time off

Career advancement

Job summary

Placements24 is seeking an experienced E-commerce Social Media Campaign Manager for our Upington-based client. You will design and execute high-impact social media campaigns to boost brand awareness, engagement, and sales across major platforms.

You will lead end-to-end campaigns, manage paid ads, create compelling content, analyze performance, and collaborate with marketing, creative, and e-commerce teams to ensure cohesive brand messaging. A strong track record in e-commerce is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years in social media marketing with campaign management in e-commerce.
• Proven success in delivering campaigns with measurable results.
• Experience with social media management tools and analytics platforms.

Responsibilities

• Develop and implement comprehensive social media campaign strategies tailored for the e-commerce industry.
• Manage end-to-end execution of social media campaigns, from ideation to deployment.
• Plan and oversee paid social media advertising, including budget allocation and optimization for ROI.
• Create engaging content for campaigns across Facebook, Instagram, TikTok, and Pinterest.
• Monitor campaign performance with analytics tools and generate reports.
• Collaborate with marketing, creative, and e-commerce teams for campaign cohesion.
• Identify influencers to amplify campaign reach.
• Stay updated on social media trends and platform changes.
• Manage community engagement during campaigns and respond to inquiries.
• Conduct post-campaign analysis to inform future strategies.

Skills

Social media marketing

Campaign management

Analytics

Project management

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Job description

About the Role

Our client, a thriving e-commerce business, is seeking an experienced E-commerce Social Media Campaign Manager to join their marketing team. This role is based in Upington, Northern Cape , and is pivotal in developing and executing high-impact social media campaigns that drive brand awareness, engagement, and sales. You will be responsible for conceptualizing, planning, implementing, and analyzing integrated social media strategies across various platforms, ensuring alignment with overall e-commerce objectives. The ideal candidate possesses a strong understanding of social media dynamics, creative campaign development, and performance analysis, with a proven track record in the e-commerce sector. This is an exciting opportunity to lead engaging campaigns and contribute directly to the growth of a prominent online brand. We are looking for a strategic thinker with exceptional project management skills and a passion for social media marketing in the digital retail space. The role requires a dedicated presence in the office to foster collaboration.

Key Responsibilities

• Develop and implement comprehensive social media campaign strategies tailored for the e-commerce industry.
• Manage the end-to-end execution of social media campaigns, from ideation and content creation to scheduling and deployment.
• Plan and oversee paid social media advertising efforts, including budget allocation, targeting, and optimization for maximum ROI.
• Create engaging and platform-appropriate content (visuals, copy, video) for campaigns across channels like Facebook, Instagram, TikTok, and Pinterest.
• Monitor campaign performance using analytics tools, track key metrics, and generate detailed reports on outcomes and insights.
• Collaborate with internal teams (marketing, creative, e-commerce) to ensure campaign cohesion and alignment with brand messaging.
• Identify and engage with relevant influencers or brand advocates to amplify campaign reach.
• Stay updated on the latest social media trends, platform updates, and algorithm changes.
• Manage community engagement during campaigns, responding to comments and inquiries.
• Conduct post-campaign analysis to identify learnings and inform future strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a specific focus on campaign management within e-commerce.
• Demonstrated success in developing and executing impactful social media campaigns that drive measurable results.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of paid social media advertising principles and platforms.
• Excellent copywriting, editing, and visual storytelling skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinker with a passion for innovation in social media marketing.
• Familiarity with e-commerce operations and online retail marketing principles.

Benefits

• Competitive salary commensurate with experience and proven campaign success.
• Opportunity to work for a growing e-commerce company in the scenic Upington region.
• Comprehensive health, dental, and vision insurance.
• Professional development opportunities and training.
• A dynamic and creative team environment focused on impactful campaigns.
• Paid time off and opportunities for career advancement.
• Direct contribution to the company's sales and brand growth through strategic campaigns.