Lead Social Media Campaign Manager (Cape Town)

Placements24; Cape Town; On-site; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Medical aid contributions

Retirement fund contributions

Training & professional development

Job summary

Placements24 in Cape Town, Western Cape, seeks a seasoned Lead Social Media Campaign Manager to drive high-impact campaigns for ecommerce clients. You will lead a team of social media specialists, develop innovative strategies, and ensure flawless execution across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

The ideal candidate has 6+ years in social media marketing with leadership experience, deep knowledge of platform algorithms, and a proven record of delivering

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years in social media marketing with at least 2 years in a leadership role.
• Proven success in developing and executing high-impact social media campaigns for ecommerce brands.
• Deep knowledge of major platforms, their algorithms, and ad capabilities.
• Proficiency with social media management tools and analytics platforms.
• Strong project management, organizational, and communication skills.

Responsibilities

• Develop, implement, and manage social media strategies across Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
• Lead and mentor a team of social media specialists to a high-performance level.
• Oversee content creation including graphics, videos, and written posts.
• Plan and execute paid social campaigns; optimize budgets for reach and conversions.
• Monitor industry trends and competitor activity; provide timely insights.
• Analyze campaign performance and deliver client-facing reports on ROI.
• Maintain strong relationships with clients; align campaigns with brand voice.
• Collaborate with content, design, and client services for integrated execution.
• Stay updated on platform changes and new features; adapt strategies accordingly.

Skills

Social media marketing

Leadership

Content strategy

Analytics

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role Our client, a prominent digital marketing agency based in the vibrant city of Cape Town, Western Cape , is looking for a seasoned Lead Social Media Campaign Manager. This role is crucial for driving creative and effective social media campaigns for a diverse portfolio of clients in the e-commerce sector. You will be responsible for leading a team of social media specialists, conceptualizing innovative campaign strategies, and ensuring the flawless execution of all social media initiatives. The ideal candidate possesses a deep understanding of social media trends, audience engagement tactics, and the ability to translate client objectives into measurable results. This is a fantastic opportunity to work in a forward-thinking agency environment and shape the social media narratives of leading brands.

Key Responsibilities

• Develop, implement, and manage cutting-edge social media strategies for clients across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Lead and mentor a team of social media specialists, fostering a collaborative and high-performing environment.
• Conceptualize and oversee the creation of engaging and shareable content, including graphics, videos, and written posts.
• Plan and execute paid social media advertising campaigns, optimizing budgets and targeting for maximum reach and conversion.
• Monitor social media channels for industry trends, competitor activity, and customer sentiment, providing timely insights and recommendations.
• Analyze campaign performance using social media analytics tools and provide comprehensive reports to clients, highlighting key metrics and ROI.
• Build and maintain strong relationships with clients, understanding their brand voice and business objectives.
• Collaborate with other departments, such as content creation, design, and client services, to ensure integrated campaign execution.
• Stay updated on platform algorithm changes and new social media features, adapting strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or management role.
• Demonstrable success in developing and executing high-impact social media campaigns for e-commerce brands.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of content marketing principles and visual storytelling.
• Excellent project management, organizational, and communication skills.
• Ability to thrive in a fast-paced agency environment and manage multiple client projects simultaneously.
• Creative thinker with a passion for digital innovation.

Benefits

• Competitive salary and performance incentives.
• Medical aid and retirement fund contributions.
• Opportunities for training and professional development in the latest digital marketing trends.
• A vibrant and creative office culture in Cape Town .
• Exposure to a wide range of exciting e-commerce clients.
• Team-building events and social gatherings.
• Annual performance reviews and potential for rapid career progression.