Digital Marketing Specialist - E-commerce

Placements24; Upington; Hybrid; ZAR 210,000 - 390,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Job summary

Placements24 in Upington, Northern Cape, is seeking a Digital Marketing Specialist focused on e‑commerce to drive online traffic, customer acquisition, and sales growth. You will plan, execute, and optimize multi-channel campaigns across SEO, SEM, social media, email, and content marketing.

The role demands a data-driven approach, strong analytics, and the ability to collaborate with cross-functional teams to improve conversions and ROI. Hybrid work arrangement available within Upington.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years of digital marketing experience with an e-commerce focus.
• Proven success in SEO, SEM, and social media campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.
• Strong understanding of customer journey mapping; CMS familiarity a plus.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Implement and manage SEO strategies to improve organic rankings and visibility.
• Create and manage content for social media and email marketing campaigns.
• Analyze performance data with tools like Google Analytics and provide actionable insights for optimization.
• Collaborate with e-commerce operations, merchandising, and creative teams for cohesive marketing.
• Conduct A/B testing on ads, landing pages, and emails to improve conversions.
• Monitor trends and competitor activity to identify opportunities.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CMS

Job description

About the Role

Our client, a growing force in the online retail sector, is looking for a talented and results-driven Digital Marketing Specialist with a strong focus on e-commerce to join their team in Upington, Northern Cape. This role is essential for driving online traffic, customer acquisition, and sales growth through various digital channels. The ideal candidate will have a comprehensive understanding of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing, applied specifically to the e-commerce environment. You will be responsible for planning, executing, and optimizing digital marketing campaigns to achieve key performance indicators. If you are a strategic thinker with a passion for data-driven marketing and a proven ability to deliver results in e-commerce, this is an exciting opportunity for you. Contribute to our digital success story.

Key Responsibilities

Develop and implement integrated digital marketing strategies to drive qualified traffic and sales for the e-commerce platform. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI. Implement and manage SEO strategies to improve organic search rankings and visibility. Create and manage engaging content for social media platforms and email marketing campaigns. Analyze campaign performance data using tools like Google Analytics and provide actionable insights for optimization. Monitor industry trends and competitor activities to identify new marketing opportunities. Collaborate with cross-functional teams, including e-commerce operations, merchandising, and creative, to ensure cohesive marketing efforts. Conduct A/B testing on ad creatives, landing pages, and email campaigns to improve conversion rates. Manage the company's online reputation and social media engagement. Report on digital marketing performance against defined KPIs and business objectives.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2-4 years of experience in digital marketing, with a specific focus on e-commerce. Proven experience in managing successful SEO, SEM, and social media marketing campaigns. Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms. Strong understanding of e-commerce principles and customer journey mapping. Excellent analytical and problem-solving skills, with a data-driven approach. Exceptional communication and interpersonal skills. Ability to work independently and manage multiple projects simultaneously. Creative mindset with attention to detail. Familiarity with content management systems (CMS) is a plus.

Benefits

Our client offers a competitive salary and benefits package, including health insurance and opportunities for professional growth. This role operates under a hybrid work model, offering a blend of in-office collaboration and remote work flexibility within Upington, Northern Cape. Join a supportive and dynamic team environment where innovation and results are celebrated. This is a fantastic opportunity to advance your digital marketing career within the thriving e-commerce industry and make a tangible impact on business growth. Contribute to exciting campaigns and develop your expertise in a growing market.