Senior E-commerce Marketing Manager

Placements24; Midrand; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development budget

Remote work with flexible hours

Bonuses based on performance

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to lead digital marketing initiatives for our online platforms. This fully remote role focuses on driving online sales, expanding brand visibility, and boosting customer engagement across digital channels.

You will shape the e-commerce strategy, leverage data-driven insights, and optimize campaigns to achieve ambitious growth targets while collaborating with a forward-thinking team.

Qualifications

• Minimum of 5 years of experience in e-commerce marketing.
• Proven success in scaling paid advertising budgets.
• Expertise in social media marketing and content creation.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation.
• Excellent analytical skills to translate data into actionable strategies.
• Strong communication and project management, with experience managing remote teams.

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive traffic, conversions, and customer retention.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta, and other relevant channels.
• Oversee social media marketing efforts, including content strategy, community management, and influencer collaborations.
• Analyze campaign performance, website analytics, and customer data to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams to ensure a seamless customer journey.
• Stay abreast of the latest digital marketing trends, technologies, and best practices in e-commerce.

Skills

Digital marketing strategy

Paid advertising management

Social media marketing

Analytics (Google Analytics)

Marketing automation

Remote team management

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client is seeking a highly strategic and experienced Senior E-commerce Marketing Manager to lead their digital marketing initiatives for their online platforms. This role is pivotal in driving online sales, enhancing brand visibility, and fostering customer engagement across various digital channels. You will be instrumental in shaping the e-commerce strategy, leveraging data-driven insights to optimize campaigns and achieve ambitious growth targets. This is a fully remote position, offering flexibility and the opportunity to work with a dynamic, forward-thinking team from anywhere. We are looking for a self-motivated individual with a proven track record in managing complex digital marketing operations.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive traffic, conversions, and customer retention.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta, and other relevant channels.
• Oversee social media marketing efforts, including content strategy, community management, and influencer collaborations.
• Analyze campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for improvement.
• Collaborate with cross-functional teams, including web development, product, and customer service, to ensure a seamless customer journey.
• Stay abreast of the latest digital marketing trends, technologies, and best practices within the e-commerce landscape .

Requirements

• Minimum of 5 years of experience in e-commerce marketing , with a strong emphasis on digital strategy and execution.
• Proven success in managing and scaling paid advertising budgets and campaigns.
• Demonstrated expertise in social media marketing and content creation.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical skills and the ability to translate data into actionable strategies.
• Strong communication and project management skills, with experience managing remote teams.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunity to work remotely with flexible working hours.
• Comprehensive health, dental, and vision insurance packages.
• Generous paid time off and company holidays.
• Professional development opportunities and a budget for continuous learning.