E-commerce Marketing Manager - Remote

Placements24; Pretoria; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Dental insurance

Vision insurance

Generous vacation

Paid holidays

Professional development budget

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to spearhead online sales growth and digital initiatives. This fully remote role requires a strategic, data-driven leader who can drive customer acquisition, retention, and lifetime value across SEO, SEM, social, email, and affiliates.

You will oversee all digital marketing activities, manage budgets, and collaborate with sales, product, and customer service to deliver a seamless customer experience.

Qualifications

• 5+ years of digital marketing experience with a strong e-commerce focus.
• Proven track record in multi‑channel campaigns and ROI optimization.
• Strong analytics using marketing analytics platforms and GA.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive traffic and revenue.
• Manage and optimize online advertising campaigns across SEO, SEM, social and display ads.
• Lead email marketing campaigns with segmentation, automation, and performance tracking.
• Analyze data to identify growth opportunities and optimize customer acquisition and retention.
• Manage the digital marketing budget to maximize ROI and coordinate with other teams.

Skills

Strategic thinking

Data-driven

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

SEO tools

Paid advertising platforms

Job description

About the Role

Our client is seeking a strategic and data-driven E-commerce Marketing Manager to spearhead their online sales growth and digital marketing initiatives. This fully remote role demands a leader with a proven ability to develop and execute impactful marketing strategies that enhance customer acquisition, retention, and lifetime value. You will oversee all aspects of digital marketing, from SEO and SEM to social media, email marketing, and affiliate programs. This is an exceptional opportunity to take ownership of the digital marketing function for a growing e-commerce business and make a significant impact on its success, all while enjoying the benefits of a remote work setup.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversion rates, and revenue for the e-commerce platform.
• Manage and optimize all online advertising campaigns, including SEO, SEM, social media advertising, and display advertising.
• Oversee email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze marketing data, website analytics, and customer behavior to identify opportunities for growth and optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI on all marketing spend.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive customer experience.

Requirements

• 5+ years of experience in digital marketing, with a significant focus on e-commerce .
• Demonstrated success in developing and managing multi-channel digital marketing campaigns.
• Strong analytical skills and proficiency with marketing analytics platforms (e.g., Google Analytics).
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Experience with e-commerce platforms and CRM systems.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary package with substantial performance bonuses.
• Fully remote working environment, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous vacation policy and paid company holidays.
• Budget for professional development and attending industry events.