E-commerce Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional growth

Dynamic, collaborative team

Impactful online retail business

Job summary

Placements24 is seeking an experienced E-commerce Marketing Specialist to drive online growth from a remote location. You will design and execute campaigns, optimize SEO, and improve the customer journey for an online store.

You will leverage Google Ads, email marketing, and content strategy to boost traffic, conversions, and loyalty, while reporting on performance and staying ahead of e-commerce trends.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar digital marketing role.
• Strong understanding of SEO, SEM, PPC advertising, and email marketing principles.
• Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms.
• Excellent copywriting and content creation skills.
• Ability to work independently and manage multiple projects remotely.
• Bachelor's degree in Marketing is advantageous.

Responsibilities

• Design and manage paid campaigns across Google, Facebook, and Instagram to drive traffic and sales.
• Optimize site content and structure for SEO to improve rankings.
• Create and execute email marketing campaigns and automated journeys.
• Analyze campaign performance and website analytics; provide actionable recommendations.
• Produce compelling copy and visuals for digital channels, maintaining brand consistency.
• Stay current with e-commerce marketing trends and best practices.

Skills

SEO

SEM

PPC

Email marketing

Analytics

Copywriting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Shopify

Job description

About the Role

Our client is looking for a skilled E-commerce Marketing Specialist to join their team and drive online growth from a remote location. This role is focused on developing and executing targeted marketing campaigns that increase website traffic, conversion rates, and customer loyalty for their online store. You will leverage your expertise in digital advertising, SEO, and content strategy to optimize the customer journey and achieve ambitious sales targets. This is an excellent opportunity for a data-driven marketer who excels in autonomous work environments and is passionate about making a significant impact on an e-commerce business.

Key Responsibilities

• Design and implement paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads to drive qualified traffic and sales.
• Optimize website content and structure for search engines (SEO) to improve organic rankings and visibility.
• Develop and execute email marketing strategies, including newsletters, promotional campaigns, and automated customer journeys.
• Analyze marketing campaign performance and website analytics, providing detailed reports and actionable recommendations for improvement.
• Create compelling marketing copy and visual assets for various digital channels, ensuring brand consistency and effectiveness.
• Stay updated on the latest trends and best practices in e-commerce marketing and digital advertising.

Requirements

• Proven experience as an E-commerce Marketing Specialist or a similar digital marketing role.
• Strong understanding of SEO, SEM, PPC advertising, and email marketing principles.
• Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms.
• Excellent copywriting and content creation skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Bachelor's degree in Marketing, Digital Media, or a related field is advantageous.

Benefits

• Competitive salary and performance-based bonuses.
• The flexibility and convenience of a fully remote work arrangement.
• Opportunities for professional growth and development in specialized e-commerce marketing areas.
• A dynamic and collaborative virtual team culture.
• Chance to significantly influence the growth and success of an online retail business.