Digital Marketing Manager - E-commerce

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Executive-level bonuses

Fully remote position

Medical, dental, and vision insurance

Paid time off

Professional development allowance

Job summary

Placements24 is seeking a strategic Digital Marketing Manager to lead our ecommerce marketing efforts in a fully remote capacity from South Africa. You will develop innovative digital strategies, manage channels, and lead a marketing team to drive online sales and brand engagement.

The role requires 5+ years in digital marketing with leadership experience in ecommerce, expertise in SEO/SEM, Google Analytics, email marketing, and social media advertising.

Qualifications

• Minimum 5 years in digital marketing with 3+ in management in e-commerce.
• Proven track record of revenue growth through digital strategies.
• Expertise in SEO, SEM, Google Analytics, and social media advertising.
• Strong leadership and project management with a data-first mindset.

Responsibilities

• Develop and execute a data-driven digital marketing strategy for ecommerce growth.
• Oversee SEO, SEM, content marketing, social media, email marketing, and affiliates.
• Manage advertising budgets across platforms to maximize ROI and customer acquisition.
• Lead and mentor a team of digital marketing professionals.
• Analyze performance data and present insights to senior leadership.
• Identify new growth opportunities and cutting-edge marketing technologies.

Skills

Digital marketing leadership

SEO

SEM

Google Analytics

Email marketing

Social media advertising

Team leadership

Data-driven decision making

Education

Bachelor's degree in Marketing/Business Administration

MBA or advanced degree a plus

Tools

Google Analytics

Email marketing platforms

Social media advertising platforms

SEO tools

SEM platforms

Job description

About the Role

Our client is seeking a strategic and experienced Digital Marketing Manager to lead their e-commerce marketing efforts in a fully remote capacity. This leadership role is critical for driving significant growth in online sales, brand awareness, and customer engagement. You will be responsible for developing and implementing innovative digital strategies, managing a diverse range of online channels, and leading a team of marketing professionals to achieve ambitious business objectives. This is a unique opportunity for a seasoned marketer to shape the digital future of a rapidly expanding e-commerce business from the comfort of their home office, contributing to a culture that values autonomy and impactful results.

Key Responsibilities

• Develop and execute a comprehensive, data-driven digital marketing strategy to achieve e-commerce sales and growth targets.
• Oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, email marketing, and affiliate programs.
• Manage and optimize advertising budgets across various platforms to ensure maximum ROI and customer acquisition.
• Lead, mentor, and develop a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Analyze marketing performance data, generate insightful reports, and present findings and recommendations to senior leadership.
• Identify and implement new growth opportunities, emerging digital trends, and innovative marketing technologies.

Requirements

• Minimum of 5 years of experience in digital marketing , with at least 3 years in a management role within the e-commerce sector.
• Proven track record of successfully developing and executing digital marketing strategies that drive significant revenue growth.
• Expertise in SEO, SEM, Google Analytics, email marketing platforms, and social media advertising.
• Strong leadership, team management, and project management skills.
• Excellent analytical and problem-solving abilities, with a data-first approach to marketing.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus.

Benefits

• Highly competitive salary and executive-level bonuses.
• Fully remote position with flexible working hours.
• Comprehensive medical, dental, and vision insurance plans.
• Generous paid time off and professional development allowance.
• Opportunity to significantly impact the growth of a leading e-commerce brand.