Digital Marketing Strategist - E-commerce

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Performance bonuses

Professional development budget

Access to marketing tools & analytics

Collaborative culture

Job summary

Placements24 is seeking a forward-thinking Digital Marketing Strategist to lead our e-commerce marketing efforts. This remote role focuses on crafting data-driven strategies across SEO, SEM, social media, email, and content marketing to drive traffic, conversions, and loyalty.

You will optimize campaigns, collaborate with creators, and report on KPI-driven performance to continually improve results in a dynamic online retail environment.

Qualifications

• Extensive experience in digital marketing for e-commerce.
• Expertise in SEO, SEM, social media advertising, and email marketing.
• Proficiency with analytics tools such as Google Analytics and advertising platforms.
• Strong understanding of customer acquisition and retention strategies.
• Excellent analytical, strategic thinking, and communication skills.
• Ability to manage multiple projects and thrive in a remote, fast-paced environment.

Responsibilities

• Develop and manage integrated digital marketing strategies for the e-commerce platform to achieve growth targets.
• Oversee and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Implement and refine SEO strategies to improve organic search rankings and traffic.
• Develop and execute email marketing campaigns for customer acquisition, retention, and promotions.
• Collaborate with content creators and designers to ensure brand consistency and campaign effectiveness.
• Analyze campaign performance, track KPIs, and provide regular reports with actionable insights for optimization.

Skills

Digital marketing strategy

SEO

SEM

Social media advertising

Email marketing

Google Analytics

Analytics tools

Customer acquisition

Customer retention

Analytical thinking

Strategic thinking

Communication skills

Remote work

Tools

Google Analytics

Job description

About the Role

Our client seeks a forward-thinking Digital Marketing Strategist to spearhead their e-commerce marketing efforts. This remote role involves crafting and executing comprehensive digital marketing plans designed to drive qualified traffic, increase conversion rates, and foster customer loyalty. You will leverage a data-driven approach to optimize campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. This is a significant opportunity for a strategic marketer to shape and implement innovative campaigns in a dynamic online retail environment.

Key Responsibilities

• Develop and manage integrated digital marketing strategies for the e-commerce platform to achieve growth targets.
• Oversee and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Implement and refine SEO strategies to improve organic search rankings and traffic.
• Develop and execute email marketing campaigns for customer acquisition, retention, and promotions.
• Collaborate with content creators and designers to ensure brand consistency and campaign effectiveness.
• Analyze campaign performance, track KPIs, and provide regular reports with actionable insights for optimization.

Requirements

• Extensive experience in developing and implementing digital marketing strategies for e-commerce.
• Proven expertise in SEO, SEM, social media advertising, and email marketing.
• Proficiency with digital analytics tools such as Google Analytics and advertising platforms.
• Strong understanding of customer acquisition and retention strategies.
• Excellent analytical, strategic thinking, and communication skills.
• Ability to manage multiple projects and thrive in a remote, fast-paced environment.

Benefits

• Highly competitive salary with annual performance bonuses.
• Fully remote work arrangement providing flexibility and autonomy.
• Access to advanced marketing tools and analytics platforms.
• Continuous learning opportunities and professional development budget.
• A collaborative culture that encourages innovation and strategic thinking.