Digital Marketing Manager - E-commerce

Placements24; Klerksdorp; Hybrid; ZAR 540,000 - 780,000; Full time

Benefits offered by this job

Fully remote work

Flexible hours

Health, dental, vision insurance

Professional development opportunities

Dynamic company culture

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager with a strong e-commerce focus to drive online growth from a fully remote position. You will own strategy and execution across SEO, SEM, email marketing, social media, and affiliate efforts to boost traffic, conversions and revenue for our platforms.

The role requires proven success in online advertising, customer acquisition and analytics, with leadership experience and the ability to thrive in a remote, collaborative environment.

Qualifications

• Proven experience leading e-commerce digital marketing campaigns.
• Strong knowledge of SEO, SEM, email marketing and social media.
• Proficiency with analytics and marketing automation platforms.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy for e-commerce channels.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI.
• Oversee SEO initiatives to improve organic rankings and visibility.
• Develop and execute email marketing campaigns for lead nurturing and retention.
• Analyze campaign performance and provide insights for continuous improvement.
• Collaborate with content, web development and sales teams to align marketing efforts.

Skills

Digital Marketing Strategy

E-commerce Growth

Data Analytics

Team Leadership

Remote Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Marketing Automation

SEO/SEM Tools

Job description

About the Role

Our client is seeking an experienced and visionary Digital Marketing Manager specializing in e-commerce to lead their online growth strategies. This fully remote position offers the autonomy to shape and execute impactful campaigns from anywhere. You will be responsible for developing and managing all aspects of digital marketing, including SEO, SEM, email marketing, social media, and affiliate programs, with a strong focus on driving traffic, conversions, and revenue for our e-commerce platforms. This role requires a strategic thinker with a proven track record of success in online advertising and customer acquisition.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to drive qualified traffic and sales for e-commerce channels.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and visibility.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention strategies.
• Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement.
• Collaborate with content creators, web developers, and sales teams to ensure cohesive marketing efforts.

Requirements

• Proven experience as a Digital Marketing Manager with a strong focus on e-commerce.
• Demonstrated success in managing SEO, SEM, social media advertising, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and marketing automation platforms.
• Strong analytical skills and ability to interpret complex data sets.
• Excellent leadership and project management capabilities.
• Ability to thrive in a remote, collaborative work environment.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote working arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and learning opportunities.
• A dynamic and innovative company culture.