E-commerce Digital Marketing Manager

Placements24; George; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary package

Health and wellness benefits

Career development opportunities

Job summary

Placements24 is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead our client’s online marketing efforts in George. The role focuses on driving sales and customer acquisition for our ecommerce platform, developing and implementing cutting-edge strategies across SEO, SEM, social media, email marketing, and content marketing.

You will be data-driven, analyze performance, identify opportunities, and execute campaigns that deliver measurable results in a competitive

Qualifications

• 5+ years of experience in digital marketing with a focus on e-commerce and online sales.
• Proven track record across SEO, SEM, social media and email marketing.
• Strong analytical skills using web analytics tools such as Google Analytics or Adobe Analytics.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and conversions for the ecommerce site.
• Manage and optimize paid advertising campaigns (Google Ads, social media) to meet CAC targets.
• Oversee SEO initiatives including keyword research, on-page optimization and link-building.
• Lead social media efforts to ensure brand consistency and engagement across platforms.
• Analyze campaign performance and provide regular reports with actionable insights to leadership.
• Manage the marketing budget and allocate resources to the most impactful channels.

Skills

Digital marketing

SEO/SEM

Analytics

Leadership

Email marketing

Content marketing

Tools

Google Analytics

Adobe Analytics

CRM platforms

Job description

About the Role

Our client is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead their online marketing efforts in George. This critical role involves overseeing all digital marketing channels, with a specific focus on driving sales and customer acquisition for our e-commerce platform. You will be responsible for developing and implementing cutting‑edge strategies that encompass SEO, SEM, social media, email marketing, and content marketing. This position requires a data‑driven individual who can analyze performance, identify opportunities, and execute campaigns that deliver measurable results in a competitive online marketplace.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive qualified traffic and conversions for our e-commerce website.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve customer acquisition cost targets.
• Oversee SEO initiatives, including keyword research, on‑page optimization, and link‑building strategies to improve organic search rankings.
• Lead social media marketing efforts, ensuring brand consistency and driving engagement across all relevant platforms.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to the executive team.
• Manage the marketing budget effectively, allocating resources to the most impactful channels and initiatives.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on e‑commerce and online sales.
• Proven track record of success in managing multiple digital marketing channels, including SEO, SEM, social media, and email marketing.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with e‑commerce platforms and CRM systems.
• Excellent leadership, communication, and project management skills.

Benefits

• A competitive salary package commensurate with experience and performance.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement and professional development in digital marketing leadership.
• A dynamic and supportive work environment located in George.
• Be at the forefront of shaping our client's online retail strategy.