E-Commerce Growth Lead

Mayfly Agri; South Africa; Remote; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Executive-level compensation package

Fully remote work arrangement

Health, dental, and vision insurance

Home office allowance & professional开发

Job summary

Mayfly Agri seeks a Senior E-commerce Manager to lead and grow its online business from a fully remote location in South Africa. You will oversee strategy, merchandising, platform management and customer retention across all online channels.

The ideal candidate has 7+ years in e-commerce leadership, proven ROI driven digital marketing, and experience coordinating multi-branch logistics. MBA is a plus; remote leadership of a distributed team is essential.

Qualifications

• Bachelor’s degree in Business, Marketing, E‑Commerce or related field.
• Minimum 5 years leading e‑commerce in agribusiness/retail/ FMCG or multi-branch trading.
• Experience in e‑commerce migrations or bespoke software implementations.
• Experience managing courier APIs and dispatch workflows.
• Experience in digital advertising budgeting and ROI.
• Knowledge of ECTA/POPIA/OHSA/BCEA/Cybercrimes and related regulations.
• Familiarity with CPA and consumer legislation.

Responsibilities

• Manage, maintain and optimise the e‑commerce website for high availability and security.
• Own end-to-end product catalogue management across online channels.
• Plan and evaluate digital marketing strategies to drive traffic and acquisition.
• Manage digital advertising budgets and improve marketing ROI.
• Deliver a seamless, friction‑free digital customer journey across desktop and mobile.
• Coordinate with retail branches, warehouse and logistics for online orders.
• Oversee logistics, courier API connections and dispatch workflows.
• Align online inventory with multi‑branch operations and fulfilment rules.
• Analyze sales data and convert insights into commercial strategy and reporting.
• Lead agency developers and vendors and ensure integration with core systems.

Skills

E-commerce leadership

Migration projects

Digital advertising budgets

Data analysis

Problem solving

Time management

Vendor management

Cross-functional collaboration

Communication (Afrikaans & English)

Education

Bachelor’s degree in Business/Marketing/E-Commerce/IT

Tools

Courier API integrations

Payment gateway integrations

Third-party logistics integration

A/B testing

Job description

Qualifications

• Must have a Bachelors degree in Business Management, Marketing, E-Commerce, Information Technology, Information Systems or a related field
• Minimum 5 years e-commerce leadership experience within an agricultural, retail, hardware, fast-moving consumer goods or multi-branch trading environment
• Experience in leading complex e-commerce migration projects or bespoke software development implementations is essential
• Must have experience in managing third-party logistics integration, courier API connections and automated dispatch workflows
• Experience managing digital advertising budgets and returning measurable return on advertising spend / return on investment (ROI)
• Must have basic knowledge of the Electronic Communications and Transactions Act (ECTA 25 of 2002), Protection of Personal Information Act (POPIA 4 of 2013), Occupational Health and Safety Act (OHSA 85 of 1993), Basic Conditions of Employment Act (BCEA), and Cybercrimes Act (19 of 2020)
• Familiarity with the Consumer Protection Act (CPA), consumer legislation and regulatory compliance
• Understanding of customer journey mapping, mobile responsiveness, site speed optimisation, interface accessibility, digital user experience and key web metrics
• Proficiency in e-commerce platform layout, catalogue structure, checkout flows, payment gateway integrations, conversion rate optimisation, e-commerce architecture and management
• Exposure to search engine optimisation, search engine marketing, pay-per-click, social media advertising and automated lifecycle email marketing
• Strong analytical and numerical reasoning, with exceptional precision and attention to detail
• Creative problem-solving and proactive innovation, with digital literacy and adaptability to emerging digital tools
• Effective time management and priority setting, with the ability to work effectively under pressure and deliver to tight deadlines
• Vendor and external agency management, with stakeholder coordination and cross-departmental collaboration
• Professional written and verbal communication skills in both Afrikaans and English
• Must have a valid drivers licence

The successful candidate will be responsible for:

• Managing, maintaining and optimising the e-commerce website, ensuring high availability, zero avoidable downtime, and a stable, secure trading environment.
• Owning end-to-end product catalogue management, including product data, images, specifications, categories, stock visibility and absolute pricing accuracy across all online channels.
• Planning, executing and evaluating high-impact digital marketing strategies (SEO, SEM, PPC, social media advertising and lifecycle email) that drive targeted traffic, brand visibility and high-value customer acquisition.
• Managing digital advertising budgets and continuously improving return on advertising spend and overall marketing ROI.
• Delivering an outstanding, friction-free digital customer journey across desktop and mobile, including site speed, checkout flow, payment options, click & collect and delivery experiences.
• Establishing and managing digital customer service frameworks, resolving queries efficiently and building long-term brand loyalty.
• Coordinating with retail branches, warehouse and logistics teams so that all online orders are accurately picked, packed and dispatched on time, with minimal stockouts.
• Overseeing third-party logistics, courier API connections and automated dispatch workflows for nationwide delivery and branch collection.
• Aligning online inventory, availability and fulfilment rules with multi-branch retail operations, including quote-to-order and collection workflows.
• Analysing platform sales performance, conversion metrics, user behaviour and channel profitability, converting web data into commercial strategy and executive reporting.
• Identifying, testing and implementing innovative e-commerce features and conversion-rate optimisation initiatives, including A/B testing of layout, checkout and merchandising.
• Managing agency developers, vendors and technical partners, and ensuring reliable integration with core enterprise systems, payment gateways and operational platforms.
• Ensuring e-commerce operations comply with applicable legislation and consumer standards, including ECTA, POPIA, CPA, the Cybercrimes Act and related regulatory requirements.
• Defining and monitoring key web and commercial metrics (traffic, conversion, average order value, fulfilment performance, returns and customer satisfaction) and acting on insights.
• Collaborating with merchandising, retail, finance, IT and marketing stakeholders to grow sustainable online sales and improve platform profitability.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into only with the shortlisted candidates. If you do not receive any feedback from us within 2 weeks of applying, please consider your application unsuccessful.

Our client is seeking a strategic and experienced Senior E-commerce Manager to lead and grow their online business operations from a remote location. This is a high-impact role responsible for developing and executing the overarching e-commerce strategy, driving revenue growth, and optimizing the online customer experience. You will oversee all aspects of the digital storefront, from marketing and merchandising to platform management and customer retention. This is an exceptional opportunity for a seasoned e-commerce professional to take ownership of a critical business function, influence strategic direction, and drive significant growth within a fully remote, agile work environment.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to achieve revenue targets and market share goals.
• Manage the day-to-day operations of the online store, including website merchandising, promotions, and product catalog management.
• Lead and mentor the e-commerce team, fostering a culture of performance and continuous improvement.
• Analyze sales data, customer behavior, and market trends to identify opportunities for growth and optimization.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media advertising, to drive qualified traffic and conversions.
• Collaborate with cross-functional departments, including IT, marketing, and operations, to ensure a seamless customer experience and operational efficiency.

Requirements

• Minimum of 7 years of progressive experience in e-commerce management, with a proven track record of driving significant revenue growth.
• Strong strategic thinking and analytical skills, with the ability to interpret complex data and translate it into actionable insights.
• Extensive experience with e-commerce platforms, CRM systems, and digital marketing tools.
• Demonstrated leadership experience, with the ability to manage and inspire a remote team.
• Excellent understanding of digital marketing channels, conversion rate optimization, and customer lifecycle management.
• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.

Benefits

• Executive-level compensation package, including a competitive base salary and significant performance bonuses.
• Fully remote work arrangement, providing unparalleled flexibility and autonomy.
• Comprehensive health, dental, and vision insurance benefits.
• Generous allowance for home office expenses and professional development.
• Opportunity to shape the future of a key business unit in a dynamic industry.