E-commerce Content Creator & Social Media Strategist

Placements24; George; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Placements24 in George, Western Cape, is seeking a creative E-commerce Content Creator & Social Media Strategist to craft engaging digital content across social platforms and the company website.

You will develop a content calendar, write compelling product descriptions and emails, and drive traffic and sales through persuasive storytelling and data-driven optimization. This role offers growth within a vibrant online retail environment in George.

Qualifications

• Proven experience as Content Creator or Social Media Specialist in e-commerce.
• Strong portfolio of written, visual, and video content.
• Excellent copywriting with SEO awareness for web content.
• Familiarity with Canva, Photoshop and basic video editing.
• Experience using social media management tools and analytics.

Responsibilities

• Conceptualize, create, and publish engaging content across social platforms and the company website.
• Develop and implement a consistent content calendar aligned with marketing and product launches.
• Write product descriptions, website copy, emails, and blog posts to drive engagement and sales.
• Plan campaigns with visuals and copy; monitor trends and audience engagement.
• Analyze content performance and website analytics to inform future strategy.
• Collaborate with marketing to ensure brand consistency and goals.
• Engage with online community, respond to comments, manage reputation.
• Stay updated on content creation tools and best practices.

Skills

Content creation

Social media strategy

Copywriting

SEO basics

Storytelling

Analytics

Communication

Education

Experience in e-commerce content

Tools

Canva

Adobe Photoshop

Video editing software

Buffer

Later

Job description

About the Role

Our client is a leading online retailer based in George, Western Cape , seeking a creative and strategic E-commerce Content Creator & Social Media Strategist . This pivotal role involves crafting engaging digital content that captures attention, drives traffic, and converts browsers into loyal customers. You will be responsible for shaping our client's online narrative across all social media platforms and their e-commerce website. The successful candidate will have a keen eye for visual storytelling, a talent for persuasive copywriting, and a deep understanding of how to leverage social media for business growth. This is an excellent opportunity for a passionate digital marketer to take ownership of content strategy and execution in a beautiful coastal setting. If you are driven by creativity and have a proven ability to create content that resonates with target audiences,

Key Responsibilities

• Conceptualize, create, and publish engaging content across various social media platforms (Instagram, Facebook, Pinterest, TikTok) and the company website.
• Develop and implement a consistent social media content calendar that aligns with marketing objectives and product launches.
• Write compelling product descriptions, website copy, email marketing content, and blog posts that drive engagement and sales.
• Plan and execute social media campaigns, including visual assets (photos, videos, graphics) and accompanying copy.
• Monitor social media trends and audience engagement, adapting content strategy accordingly.
• Analyze content performance metrics and website analytics to inform future content creation and optimize strategies.
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing goals.
• Engage with the online community, respond to comments and messages, and foster positive brand perception.
• Stay updated on the latest content creation tools and social media best practices.
• Assist in the development of visual assets for marketing materials and advertising campaigns.

Requirements

• Proven experience as a Content Creator, Social Media Specialist, or similar role within an e-commerce environment.
• Strong portfolio showcasing creative content (written, visual, video) for social media and web.
• Excellent copywriting and editing skills with a strong understanding of SEO principles for web content.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software.
• Experience with social media management tools (e.g., Buffer, Later) and analytics platforms.
• Familiarity with e-commerce platforms and digital marketing best practices.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment in George, Western Cape .
• Strong communication and interpersonal skills.
• A creative mindset and a passion for storytelling through digital media.
• A good understanding of consumer behavior in the e-commerce space.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to be a key player in shaping the brand's online presence.
• Work in the scenic city of George, Western Cape .
• Exposure to diverse aspects of e-commerce marketing.
• Continuous learning and skill development opportunities.
• Potential for career advancement within the company.