Senior E-commerce Content & Social Media Strategist

Placements24; Polokwane; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Health benefits

Professional development opportunities

Remote-first environment

Résumé du poste

Placements24 is seeking an experienced Senior E-commerce Content & Social Media Strategist to join a remote marketing team in SA. Drive content strategies and social campaigns to boost engagement, brand loyalty, and online sales.

The role requires deep expertise in content marketing, social media platforms, and SEO, with a proven ability to translate business goals into creative digital initiatives across blogs, website copy, and video scripts.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy and social media marketing with a focus on e-commerce.
• Proven track record of developing and executing successful content and social campaigns.
• Excellent writing, editing, and storytelling skills with a diverse portfolio.

Responsabilités

• Develop and implement integrated content and social media strategies aligned with e-commerce goals.
• Oversee creation of high-quality content (blogs, social posts, website copy, video scripts).
• Manage social content calendar for timely, consistent delivery.
• Lead social campaigns (organic and paid) to drive traffic, engagement, conversions.
• Analyze performance data and provide actionable optimization insights.
• Collaborate with designers, photographers, and videographers for on-brand content.
• Stay current with industry trends and best practices in content marketing and social media.
• Maintain brand voice and tone across all digital touchpoints.
• Engage with online communities to build brand advocacy.

Connaissances

Content strategy

Social media marketing

SEO principles

Written communication

Analytics

Paid social campaigns

Remote work

CMS experience

Time management

Formation

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Outils

CMS

E-commerce platforms

Social media management tools

Analytics platforms

Paid social advertising platforms

Description du poste

About the Role

Our client is seeking an experienced Senior E-commerce Content & Social Media Strategist to join their dynamic marketing team. This role is entirely remote, offering the flexibility to work from anywhere in South Africa. You will be responsible for crafting compelling content strategies and executing impactful social media campaigns that drive engagement, brand loyalty, and e-commerce sales. The ideal candidate possesses a deep understanding of both content marketing principles and the nuances of social media platforms, with a proven ability to translate business objectives into creative and effective digital initiatives. You will play a key role in shaping our brand's narrative and ensuring a consistent, engaging presence across all digital touchpoints. This is a fantastic opportunity for a seasoned professional looking to leverage their expertise in a remote-first environment.

Key Responsibilities

• Develop and implement integrated content and social media strategies that align with the company's e-commerce goals and brand positioning.
• Oversee the creation of high-quality, engaging content (blog posts, social media updates, website copy, video scripts) tailored for different platforms and audience segments.
• Plan and manage the social media content calendar, ensuring timely and consistent delivery of content that resonates with the target audience.
• Lead the execution of social media campaigns, including organic and paid initiatives, to drive traffic, engagement, and conversions.
• Analyze content and social media performance data, providing actionable insights and recommendations for optimization.
• Collaborate with designers, photographers, and videographers to produce visually appealing and on-brand content.
• Stay current with industry trends, emerging platforms, and best practices in content marketing and social media.
• Manage the brand's voice and tone across all digital platforms, ensuring consistency and authenticity.
• Engage with online communities, fostering meaningful interactions and building brand advocacy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy and social media marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful content marketing and social media campaigns that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a portfolio showcasing diverse content formats.
• Deep understanding of SEO principles and their application to content creation.
• Proficiency with social media management tools and analytics platforms.
• Experience managing paid social media advertising campaigns.
• Strong strategic thinking and analytical skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with content management systems (CMS) and e-commerce platforms is a plus.

Benefits

• This is a fully remote position offering the ultimate flexibility in terms of work location.
• Our client provides a competitive salary package, excellent health benefits, and opportunities for professional development and career advancement.
• You will be part of a forward-thinking company that values innovation and creativity, with the chance to shape the digital presence of a growing e-commerce brand.
• Join a collaborative remote team and enjoy the benefits of a flexible work-life balance, all while contributing to significant business growth from Polokwane, Limpopo (or anywhere else in SA).