About the Role
WhatJobs Direct is actively recruiting a skilled and dedicated SEO Specialist for a fully remote position. As a remote-first company, we provide the flexibility to work from anywhere within South Africa. This role is essential for enhancing our organic search visibility, driving targeted traffic to our website, and improving search engine rankings. You will be responsible for conducting in-depth SEO analysis, developing and implementing effective strategies, and staying ahead of search engine algorithm changes. We are seeking an analytical and proactive individual with a passion for all things SEO and a proven ability to deliver measurable results in a virtual setting.
Key Responsibilities
- Conduct comprehensive keyword research and analysis to identify high-value opportunities.
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
- Perform technical SEO audits and implement recommendations to optimize website performance and crawlability.
- Monitor website traffic and SEO performance using analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Create and manage link-building campaigns to acquire high-quality backlinks.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with content creators to ensure all content is optimized for search engines.
- Analyze competitor SEO strategies and identify areas for competitive advantage.
- Report on SEO performance to stakeholders, providing insights and recommendations for improvement.
- Optimize website content and structure for improved user experience and search engine visibility.
Requirements
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Minimum of 3 years of proven experience in SEO, with a strong understanding of both technical and content SEO.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Solid understanding of search engine algorithms and ranking factors.
- Experience with website analytics tools and the ability to interpret data effectively.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Certifications in Google Analytics or SEO are advantageous.
Benefits
- Competitive annual salary of ZAR.
- Fully remote position offering exceptional flexibility and work-life integration.
- Opportunity to significantly impact organic search performance.
- Continuous learning and professional development in the SEO field.
- Supportive and collaborative remote team environment.
- Work with cutting-edge SEO tools and techniques.