Remote E-commerce Content Strategist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Collaborative team environment

National reach

Job summary

Placements24 seeks a creative and strategic Remote E-commerce Content Strategist to own the content vision for a growing online brand. You will lead content across website, blog, social channels, and email, aligning with brand guidelines and sales objectives.

The role emphasizes SEO, storytelling, and performance analysis to drive traffic and conversions. Remote collaboration with distributed teams and opportunities for professional growth are key advantages.

Qualifications

• Proven experience in content strategy, content creation, or digital marketing with a focus on e-commerce.
• Demonstrable understanding of SEO principles and keyword research.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience in developing content for various digital channels (website, blog, social media, email).
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Ability to analyze content performance data and derive actionable insights.
• Strong project management skills and ability to manage deadlines.
• Creative thinker with a passion for storytelling and brand building.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website, blog, social media, and email marketing channels.
• Create engaging and SEO-optimized content, including product descriptions, articles, guides, social media posts, and email newsletters.
• Conduct keyword research and competitor analysis to identify content opportunities and improve search engine rankings.
• Collaborate with the marketing, design, and product teams to ensure content is aligned with brand guidelines and business objectives.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics (traffic, engagement, conversions) and use data to refine strategies.
• Optimize existing content for improved search visibility and user experience.
• Explore new content formats and platforms to enhance customer engagement.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Stay current with content marketing trends, SEO best practices, and the e-commerce landscape.

Skills

Content strategy

Content creation

Digital marketing

SEO

Keyword research

Editing

CMS

Google Analytics

Data analysis

Project management

Storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client, an innovative online retail business, is seeking a creative and strategic Remote E-commerce Content Strategist to join their dynamic team. This fully remote role offers the flexibility to work from anywhere while driving the content vision for their e-commerce platform. You will be responsible for developing and implementing a compelling content strategy that enhances brand storytelling, engages customers, and supports sales objectives. The ideal candidate has a deep understanding of content marketing, SEO, and how to create resonant narratives that drive traffic and conversions in the e-commerce space. This is a fantastic opportunity to shape the voice and impact of a growing online brand.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website, blog, social media, and email marketing channels.
• Create engaging and SEO-optimized content, including product descriptions, articles, guides, social media posts, and email newsletters.
• Conduct keyword research and competitor analysis to identify content opportunities and improve search engine rankings.
• Collaborate with the marketing, design, and product teams to ensure content is aligned with brand guidelines and business objectives.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics (traffic, engagement, conversions) and use data to refine strategies.
• Optimize existing content for improved search visibility and user experience.
• Explore new content formats and platforms to enhance customer engagement.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Stay current with content marketing trends, SEO best practices, and the e-commerce landscape.

Requirements

• Proven experience in content strategy, content creation, or digital marketing with a focus on e-commerce.
• Demonstrable understanding of SEO principles and keyword research.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience in developing content for various digital channels (website, blog, social media, email).
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Ability to analyze content performance data and derive actionable insights.
• Strong project management skills and ability to manage deadlines.
• Creative thinker with a passion for storytelling and brand building.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience working remotely and collaborating with distributed teams is essential.

Benefits

• A competitive salary and benefits package.
• Enjoy the flexibility and autonomy of a fully remote position.
• Opportunity to lead content initiatives for a growing e-commerce brand.
• Professional development and continuous learning opportunities.
• Be part of a collaborative and supportive online team environment.
• Contribute to an exciting online retail venture based in the Mossel Bay region, reaching a national audience.