Remote Digital Marketing Lead

Placements24; Sandton; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position offering flexibl

Annual home office allowance

Career growth opportunities

Global remote team collaboration

Job summary

Placements24 seeks a visionary Remote Digital Marketing Lead to steer our digital strategy from anywhere in South Africa. You will shape initiatives across SEO, SEM, social media, content, and analytics, guiding a remote team to grow brand presence and drive customer acquisition.

You’ll manage budgets, define KPIs, partner with agencies, and push innovative tactics to stay ahead of trends. A Master’s degree and 8+ years in digital marketing (4+ in leadership) are required.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• 8+ years in digital marketing, with 4+ years in leadership.
• Proven success in developing strategies that drive growth.
• Expertise across SEO, SEM, social media, content, email, etc.
• Strong web analytics, A/B testing, and CRO.
• Experience managing budgets and agency relationships.
• Excellent leadership and remote team management skills.
• Proficiency with Google Analytics, Google Ads, HubSpot, and Salesforce Marketing Cloud.
• Must be based in South Africa with strong remote-work habits.

Responsibilities

• Develop and implement a holistic digital marketing strategy to meet business goals.
• Lead and mentor a remote digital marketing team.
• Oversee SEO, SEM/PPC, social, content, email, and affiliate marketing.
• Manage the digital marketing budget for ROI.
• Analyze performance data and provide strategic insights to leadership.
• Drive innovation and stay ahead of industry trends.
• Collaborate across teams to ensure cohesive brand messaging.
• Build relationships with digital agencies and technology partners.
• Define KPIs and track progress toward marketing objectives.
• Ensure online presence is optimized for search and UX.

Skills

Leadership

Strategy development

SEO

SEM/PPC

Social media

Content marketing

Email marketing

Analytics

A/B testing

CRO

Education

Master's degree in Marketing/Business Administration

Tools

Google Analytics

Google Ads

HubSpot

Salesforce Marketing Cloud

Job description

About the Role

Our client is seeking a visionary and experienced Remote Digital Marketing Lead to drive their digital strategy from anywhere in South Africa. This is a critical, fully remote role responsible for shaping and executing innovative digital marketing initiatives that align with business objectives and foster significant growth. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, and analytics, with a proven ability to lead teams and manage complex projects. You will be instrumental in enhancing our client's online presence, driving customer acquisition, and building brand authority through cutting-edge digital strategies. We are looking for a strategic thinker with strong leadership capabilities who can inspire and guide a remote marketing team to achieve outstanding results.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy to achieve business goals, including lead generation, brand awareness, and customer engagement.
• Lead, mentor, and manage a remote digital marketing team, fostering a collaborative and high-performance culture.
• Oversee the execution of all digital marketing channels, including SEO, SEM/PPC, social media marketing, content marketing, email marketing, and affiliate marketing.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Analyze digital marketing performance data, providing actionable insights and strategic recommendations to senior leadership.
• Drive innovation in digital marketing tactics and technologies, staying ahead of industry trends.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and a seamless customer journey across all digital touchpoints.
• Develop and maintain strong relationships with digital marketing agencies and technology partners.
• Define key performance indicators (KPIs) and track progress towards achieving marketing objectives.
• Ensure the company's online presence is optimized for search engines and user experience.

Requirements

• Master's degree or equivalent in Marketing, Business Administration, or a related field.
• 8+ years of progressive experience in digital marketing, with at least 4 years in a leadership or management role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that drive significant business growth.
• Expertise across all major digital marketing channels (SEO, SEM, social media, content, email, etc.).
• Strong understanding of web analytics, A/B testing, and conversion rate optimization (CRO).
• Proven experience managing digital marketing budgets and agency relationships.
• Excellent leadership, communication, and interpersonal skills, with the ability to manage and inspire a remote team.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Salesforce Marketing Cloud).
• Strategic thinking and problem-solving capabilities.
• Must be based in South Africa and possess excellent remote work habits.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote position offering unparalleled work-life balance and flexibility.
• Significant opportunities for professional development and leadership growth.
• Contribute to strategic decision‑making and shape the future of the company's digital presence.
• Work with a dynamic, innovative, and globally connected remote team.
• Annual allowance for home office setup and professional development.