Senior Digital Marketing Manager (Remote)

Placements24; Gauteng; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary with performance 4

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our remote digital initiatives across South Africa. You will craft high-impact strategies to boost brand visibility, acquire customers, and drive sustained growth, guiding a remote team of marketing professionals.

The role requires a strong background in SEO/SEM, programmatic advertising, marketing automation, and analytics, along with exceptional leadership and data-driven decision making.

Qualifications

• Master’s degree in Marketing, Business Administration, or related field, or equivalent extensive experience.
• 7+ years of progressive digital marketing experience, with at least 3 years in a management/leadership role.
• Proven expertise in SEO/SEM, programmatic advertising, marketing automation, and analytics platforms.
• Demonstrated ability to develop/scaling digital marketing strategies driving revenue growth.
• Strong leadership, communication, and remote team management skills.

Responsibilities

• Develop and oversee the overall digital marketing strategy (SEO, SEM, content, social, email, paid).
• Lead and mentor a remote team of digital marketing professionals.
• Manage substantial digital marketing budgets for ROI optimization.
• Conduct market research and competitive analysis to identify opportunities.
• Collaborate with cross-functional leadership to align marketing with business goals.
• Monitor, analyze, and report on campaign performance with strategic insights.

Skills

SEO/SEM

Programmatic advertising

Marketing automation

Analytics platforms

Remote team leadership

Leadership and communication

Education

Master's degree in Marketing or MBA

Tools

Analytics tools

Marketing automation tools

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Digital Marketing Manager to lead their digital marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for crafting and executing high-impact digital strategies that enhance brand visibility, drive customer acquisition, and foster sustained growth. This leadership role requires a deep understanding of the digital ecosystem, strong analytical acumen, and the ability to inspire and guide a remote team. You will play a crucial role in defining the company's digital footprint and ensuring marketing objectives are met through innovative and data-driven campaigns.

Key Responsibilities

• Develop and oversee the execution of the overall digital marketing strategy, including SEO, SEM, content marketing, social media, email marketing, and paid advertising.


• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance remote work environment.


• Manage substantial digital marketing budgets, ensuring optimal allocation of resources to achieve maximum return on investment.


• Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends.


• Collaborate with cross-functional leadership to align digital marketing objectives with broader business goals.


• Monitor, analyze, and report on the performance of all digital marketing campaigns, providing strategic recommendations for improvement.

Requirements

• A Master's degree in Marketing, Business Administration, or a related field, or equivalent extensive experience.


• A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or leadership capacity.


• Demonstrated expertise in all facets of digital marketing, including advanced SEO/SEM , programmatic advertising, marketing automation, and analytics platforms.


• Proven ability to develop and implement successful, scalable digital marketing strategies that drive significant revenue growth.


• Exceptional leadership, communication, and interpersonal skills, with experience managing remote teams effectively.


• Proficiency in using data analytics tools to derive insights and inform strategic decisions.

Benefits

• Highly competitive salary package with significant performance bonuses.


• Fully remote work arrangement, offering unparalleled flexibility.


• Comprehensive medical, retirement, and other benefits.


• Generous budget for professional development, conferences, and training.


• Opportunity to shape the digital strategy of a growing organization.