Senior Digital Marketing Specialist

Placements24; Sandton; Ibrido; ZAR 600.000 - 950.000; Tempo pieno

Vantaggi offerti da questo lavoro

Salary with performance-based bonuses

Hybrid work model

Health, dental, and vision insurance

Descrizione del lavoro

Placements24 in Sandton is seeking an experienced Senior Digital Marketing Specialist to join our dynamic marketing team. You will develop, implement, and optimize multi-channel campaigns to drive leads and conversions, leveraging SEO, SEM, social media, and content marketing.

You will use tools like Google Analytics and Google Tag Manager, conduct keyword research, and oversee content strategy. The role blends in-office collaboration with remote flexibility, with mentorship for junior marketers

Competenze

• Bachelor's degree in Marketing or Business required.
• Minimum of 5 years of progressive digital marketing experience.
• Proven SEO, SEM, social media and content marketing expertise.
• Proficiency with Google Analytics and Google Tag Manager.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent project management and collaborative teamwork abilities.

Mansioni

• Lead the development and execution of comprehensive digital marketing strategies, including SEO, SEM, social media, email, and content marketing initiatives.
• Manage and optimize paid search (PPC) and paid social media campaigns, ensuring maximum ROI and efficient budget allocation.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform campaign strategies.
• Oversee content strategy and creation, ensuring alignment with SEO best practices and brand messaging.
• Analyze campaign performance data using tools like Google Analytics and provide detailed reports with actionable insights for continuous improvement.
• Mentor junior marketing team members and collaborate closely with cross-functional teams to ensure integrated marketing efforts.

Conoscenze

SEO

SEM

Social media advertising

Content marketing

Analytical thinking

Strategy development

Budget management

Leadership / mentoring

Formazione

Bachelor's degree in Marketing or Business

Strumenti

Google Analytics

Google Tag Manager

Descrizione del lavoro

About the Role

Our client is seeking an experienced Senior Digital Marketing Specialist to join their thriving marketing department in Sandton . This role is key to developing, implementing, and optimizing sophisticated digital marketing campaigns across multiple channels to drive significant growth in leads and conversions. You will leverage your expertise in SEO, SEM, social media, and content marketing to enhance brand visibility and achieve ambitious marketing objectives. The ideal candidate possesses a deep analytical understanding, a strategic approach to digital marketing, and a proven history of successfully managing complex campaigns. This hybrid position offers a blend of in-office collaboration and remote flexibility, ensuring a productive and engaging work experience within the bustling hub of Sandton .

Key Responsibilities

• Lead the development and execution of comprehensive digital marketing strategies , including SEO, SEM, social media, email, and content marketing initiatives.
• Manage and optimize paid search (PPC) and paid social media campaigns, ensuring maximum ROI and efficient budget allocation.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform campaign strategies.
• Oversee content strategy and creation, ensuring alignment with SEO best practices and brand messaging.
• Analyze campaign performance data using tools like Google Analytics and provide detailed reports with actionable insights for continuous improvement.
• Mentor junior marketing team members and collaborate closely with cross-functional teams to ensure integrated marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced certifications are a plus.
• Minimum of 5 years of progressive experience in digital marketing roles, with a strong focus on strategy and execution.
• Demonstrated expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and content marketing.
• Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and marketing automation tools.
• Exceptional analytical, problem-solving, and strategic thinking skills.
• Strong project management abilities and experience working in a collaborative, fast-paced environment.

Benefits

• Attractive salary with performance-based incentives and bonuses.
• Hybrid work model providing excellent work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous opportunities for professional development and further education.
• A stimulating and supportive work environment in the prime location of Sandton .