Senior Digital Marketing Specialist (Remote)

Placements24; George; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary with bonuses

Comprehensive health insurance

Job summary

Placements24 in George leads a fully remote team to drive global digital marketing initiatives. The Senior Digital Marketing Specialist will design multi‑channel campaigns, optimise content, and expand brand visibility worldwide.

The role requires 5+ years in digital marketing, strong analytics with Google Analytics, and a proven ability to manage campaigns autonomously in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with a proven track record of successful campaign management.
• Proficient in SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Experience with analytics tools like Google Analytics to measure and report on campaign effectiveness.
• Experience working in a remote work environment and managing projects autonomously.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Manage the company's online presence, including website content, social media profiles, and online advertising efforts.
• Create engaging and relevant content for various digital platforms to drive traffic and conversions.
• Collaborate with external agencies and internal stakeholders to ensure brand consistency and achieve marketing objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Skills

SEO

SEM

Content Marketing

Social Media

Email Marketing

Analytics

Remote Work

Campaign Management

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

CMS/Content Platforms

Job description

About the Role

Our client is looking for a highly motivated and results-driven Senior Digital Marketing Specialist to join their fully remote team, supporting operations based out of George . This role is crucial for developing and executing innovative digital marketing strategies to enhance brand visibility and drive customer engagement globally. You will work independently, leveraging cutting-edge tools and platforms to manage campaigns across various digital channels. The successful candidate will be a self-starter, adept at analyzing data, and passionate about optimizing online presence in a remote-first environment.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Manage the company's online presence, including website content, social media profiles, and online advertising efforts.
• Create engaging and relevant content for various digital platforms to drive traffic and conversions.
• Collaborate with external agencies and internal stakeholders to ensure brand consistency and achieve marketing objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Proficiency in using analytics tools like Google Analytics to measure and report on campaign effectiveness.
• Excellent written and verbal communication skills, with strong analytical and problem-solving abilities.
• Experience working in a remote work environment and managing projects autonomously.

Benefits

• Competitive salary package with performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health insurance coverage.
• Access to online training and professional development resources.
• Opportunities to work with a diverse, international client base.