Digital Communications Specialist

Placements24; Polokwane; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Annual leave

Professional development

Office in Polokwane

Job summary

Placements24 is seeking a Digital Communications Specialist in Polokwane to enhance online presence, manage website content, and drive customer engagement. You will execute email marketing, manage social channels, and analyze performance metrics to optimize campaigns.

The ideal candidate has a strong writing background, CMS experience with WordPress, and proficiency in social media and analytics tools. A collaborative marketing team environment awaits. Based in Polokwane office.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2 years of experience in digital communications or digital marketing.
• Proficiency in managing social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with WordPress CMS.
• Strong writing, editing, and proofreading skills.
• Familiarity with Mailchimp.
• Basic understanding of SEO.
• Experience with analytics tools (e.g., Google Analytics).
• Creative mindset with an eye for visual aesthetics.
• Strong organizational skills and ability to manage multiple tasks.

Responsibilities

• Manage and update company website content to ensure accuracy and relevance.
• Develop, schedule, and publish engaging content across various social media platforms.
• Create and execute email marketing campaigns to engage customers and promote products/services.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with the marketing team to develop and implement digital marketing strategies.
• Create graphics and visual content for digital platforms as needed.
• Stay informed about the latest trends in digital marketing and social media.
• Assist in developing and executing online advertising campaigns.
• Ensure brand consistency across all digital communications.

Skills

Social media management

Content writing

WordPress CMS

Email marketing

SEO basics

Google Analytics

Graphic design basics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

WordPress CMS

Mailchimp

SEO tools

Job description

About the Role

Our client, a growing retail group, is seeking a skilled Digital Communications Specialist to enhance their online presence and customer engagement in Polokwane, Limpopo, ZA. This role will focus on managing the company's digital channels, creating compelling online content, and supporting broader communication strategies. You will be responsible for website content management, social media engagement, email marketing campaigns, and analyzing digital performance metrics to optimize outreach. The ideal candidate will have a strong understanding of digital marketing, content creation, social media trends, and excellent writing skills. This is an excellent opportunity to make a significant impact on a company's digital footprint and customer interaction. You will work closely with the marketing team to ensure brand consistency and effective communication across all digital platforms. We are looking for a creative and results-oriented individual who can drive engagement and build strong online communities. Your ability to craft engaging digital content and manage online platforms effectively will be key to the success of this role. The position is based in our office in Polokwane, fostering close collaboration with the marketing and sales teams.

Key Responsibilities

• Manage and update company website content to ensure accuracy and relevance.


• Develop, schedule, and publish engaging content across various social media platforms.


• Create and execute email marketing campaigns to engage customers and promote products/services.


• Monitor social media channels, respond to comments and messages, and foster community interaction.


• Analyze website traffic, social media engagement, and campaign performance using analytics tools.


• Collaborate with the marketing team to develop and implement digital marketing strategies.


• Create graphics and visual content for digital platforms as needed.


• Stay informed about the latest trends in digital marketing and social media.


• Assist in developing and executing online advertising campaigns.


• Ensure brand consistency across all digital communications.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 2 years of experience in digital communications or digital marketing.


• Proficiency in managing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).


• Experience with content management systems (CMS) such as WordPress.


• Strong writing, editing, and proofreading skills.


• Familiarity with email marketing platforms (e.g., Mailchimp).


• Basic understanding of SEO principles.


• Experience with analytics tools (e.g., Google Analytics).


• Creative mindset with an eye for visual aesthetics.


• Strong organizational skills and ability to manage multiple tasks.

Benefits

• Competitive salary and potential for performance bonuses.


• Comprehensive medical aid.


• Generous annual leave allowance.


• Opportunities for professional development and training in digital marketing.


• Work in a dynamic and collaborative office environment in Polokwane.


• Be part of a growing company with opportunities for advancement.


• Exposure to various aspects of digital marketing and communications.