Senior Digital Marketing Lead - E-commerce Growth (Paarl)

Placements24; Paarl; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Professional development opportunities

Paarl office environment

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our ecommerce marketing efforts from Paarl, Western Cape. You will develop and execute multi-channel campaigns across SEO, SEM, social media, email, and content, while guiding a talented team to drive traffic, conversions and customer acquisition.

The ideal candidate brings 7+ years in digital marketing with a strong track record in performance-based campaigns, analytics, and budget management.

Qualifications

• Minimum 7 years in digital marketing with ecommerce and performance focus.
• Proven success in multi-channel digital campaigns and driving ROIs.
• Strong SEO, SEM, social email marketing and analytics expertise.
• Ability to manage large marketing budgets and deliver measurable results.
• Excellent leadership, communication and stakeholder engagement.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Lead and optimize channels: SEO, SEM, social media, email, and affiliate marketing.
• Oversee campaign creation and cross-channel execution.
• Manage digital marketing budget to maximize KPI performance.
• Analyze campaign data and market trends to identify growth opportunities.
• Mentor and develop a team of digital marketing specialists.
• Collaborate with sales, product, and creative teams for alignment.
• Stay current with latest trends and best practices in digital marketing.

Skills

Digital Marketing

E-commerce

Performance Marketing

SEO

SEM / PPC

Analytics

Leadership

Budget Management

Education

Bachelor's degree in Marketing or related field

MBA (a plus)

Tools

Google Analytics

Google Ads

CRM systems

Social media ads platforms

Job description

Placements24 is seeking a Senior Digital Marketing Manager to lead our ecommerce marketing efforts from Paarl, Western Cape. You will develop and execute multi-channel campaigns across SEO, SEM, social media, email, and content, while guiding a talented team to drive traffic, conversions and customer acquisition.

The ideal candidate brings 7+ years in digital marketing with a strong track record in performance-based campaigns, analytics, and budget management.