Senior Digital Marketing Lead - E-commerce & SEO (Hybrid)

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Pension / retirement plan

Annual leave and PTO

Training & conference attendance

Job summary

Placements24 in Polokwane is seeking a Senior Digital Marketing Manager to lead our e-commerce and SEO initiatives. The role blends strategy with execution across paid and organic channels, reporting to senior management.

You will drive growth through data-driven optimization and team leadership in a hybrid workplace. The ideal candidate brings 6+ years in digital marketing, strong SEO/SEM expertise, and experience in coaching a team.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Master's degree is a plus.
• 6+ years in digital marketing with focus on SEO and e-commerce.
• Proven SEO strategy success and extensive paid search experience.
• Proficiency with SEO tools and web analytics.

Responsibilities

• Develop and implement a holistic digital marketing strategy with emphasis on SEO and e-commerce performance.
• Oversee all SEO activities including keyword research, on-page optimization, and technical audits.
• Manage paid campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
• Lead content marketing to improve organic rankings and engagement.
• Analyze website data to identify improvement opportunities.
• Manage marketing budget across channels.
• Lead and mentor the digital marketing team.

Skills

SEO

SEM

Content marketing

E-commerce

Analytics

Leadership

Team management

Email marketing

Social media marketing

Education

Bachelor's degree in Marketing or related field

Master's degree is a plus

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Job description

Placements24 in Polokwane is seeking a Senior Digital Marketing Manager to lead our e-commerce and SEO initiatives. The role blends strategy with execution across paid and organic channels, reporting to senior management.

You will drive growth through data-driven optimization and team leadership in a hybrid workplace. The ideal candidate brings 6+ years in digital marketing, strong SEO/SEM expertise, and experience in coaching a team.