Growth-Focused Digital Marketing Lead (E-commerce)

Placements24; George; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Career growth opportunities

Job summary

Placements24 in George, Western Cape, seeks a Lead Digital Marketing Specialist to drive brand awareness, customer acquisition and revenue growth. You will manage SEO, SEM, social media, email, content, and analytics, guiding a small team to deliver measurable outcomes in a fast-growing e-commerce environment.

The ideal candidate has 6+ years in digital marketing, a relevant bachelor’s degree, and proven leadership.

Qualifications

• 6+ years of progressive experience in digital marketing.
• Proven track record of data-driven campaigns with measurable results.
• Strong leadership capabilities and project management.
• Experience in e-commerce marketing is highly desirable.

Responsibilities

• Develop and implement digital marketing strategies aligned with goals.
• Manage SEM campaigns across Google Ads and Bing Ads.
• Oversee SEO to boost rankings and traffic.
• Lead social media marketing to grow brand presence.
• Plan and manage email campaigns with segmentation and content.
• Create content marketing including blogs and infographics.
• Analyze campaign performance with Google Analytics and insights.
• Manage the digital marketing budget for ROI.
• Stay updated with trends, tools and best practices.
• Collaborate with sales, product and design for cohesive messaging.

Skills

Digital marketing leadership

Data-driven decision making

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

SEMrush

Ahrefs

Job description

Placements24 in George, Western Cape, seeks a Lead Digital Marketing Specialist to drive brand awareness, customer acquisition and revenue growth. You will manage SEO, SEM, social media, email, content, and analytics, guiding a small team to deliver measurable outcomes in a fast-growing e-commerce environment.

The ideal candidate has 6+ years in digital marketing, a relevant bachelor’s degree, and proven leadership.