Senior E-commerce Growth & Digital Marketing Lead

Placements24

Stellenbosch

Hybrid

ZAR 650,000 - 1,200,000

Full time

5 days ago

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Benefits offered by this job

Salary bonus

Health insurance

Annual leave

Professional development

Job summary

Placements24 is seeking a Digital Marketing Manager in Stellenbosch to lead our e‑commerce growth initiatives. You will design and execute comprehensive digital campaigns, manage budgets, and mentor a team of marketing specialists to optimize online sales and retention.

The role requires deep expertise in SEO, SEM, paid social, email marketing, and content strategy, along with strong analytics to drive ROI and strategic decisions.

Qualifications

Bachelor’s degree in Marketing, Business, or related field.
7+ years in digital marketing with 4+ in e‑commerce.
Proven success in driving online growth and ROI.
Expertise in SEO, SEM, social ads, email marketing, and content.

Responsibilities

Develop data‑driven digital marketing strategy to hit e‑commerce KPIs.
Manage paid campaigns (Google Ads, social ads) for traffic and conversions.
Oversee SEO initiatives to improve organic rankings and traffic.
Lead email marketing with segmentation, automation, and analysis.
Create content strategy to support SEO and audience engagement.
Monitor website and campaign analytics to optimize performance.
Manage budget to maximize ROI and allocate resources.

Skills

E-commerce growth

SEO

SEM

Social ads

Email marketing

Content strategy

Analytics

Leadership

Education

Bachelor’s degree in Marketing or related

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

The role requires deep expertise in SEO, SEM, paid social, email marketing, and content strategy, along with strong analytics to drive ROI and strategic decisions.

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