Senior E‑commerce Growth Marketing Lead

Placements24; Pietermaritzburg; Hybrid; ZAR 520,000 - 780,000; Full time

Benefits offered by this job

Laptop provided

Medical aid

Provident fund

Regular team events

Career development opportunities

Job summary

Placements24 seeks a Senior E-commerce Marketing Specialist to drive online sales and brand visibility from Pietermaritzburg. You will shape the customer journey from discovery to purchase, leading campaigns across digital channels and collaborating with product and sales teams.

The ideal candidate brings a strong track record of successful digital marketing campaigns, proficiency in analytics, and a deep understanding of the South African e-commerce landscape.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong portfolio of online campaigns showing measurable results.
• In-depth knowledge of e-commerce channels and social media management.
• Experience with analytics, SEO/SEM, email marketing, and paid ads.

Responsibilities

• Develop and execute e-commerce marketing strategies to boost traffic and conversions.
• Manage social media campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn).
• Create compelling content for social, email, and product pages.
• Analyze data with Google Analytics to generate actionable insights and reports.
• Oversee SEO/SEM, email automations, and paid advertising for ROI.

Skills

E-commerce marketing

Social media management

Google Analytics

SEO/SEM

Email marketing

Content creation

A/B testing

CRO

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Facebook Ads Manager

Google Ads

Email marketing tools

Job description

Placements24 seeks a Senior E-commerce Marketing Specialist to drive online sales and brand visibility from Pietermaritzburg. You will shape the customer journey from discovery to purchase, leading campaigns across digital channels and collaborating with product and sales teams.

The ideal candidate brings a strong track record of successful digital marketing campaigns, proficiency in analytics, and a deep understanding of the South African e-commerce landscape.