Senior Digital Marketing Lead - E-commerce Growth (Durban)

Placements24

Durban

Hybrid

ZAR 900,000 - 1,200,000

Full time

4 days ago

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Benefits offered by this job

Medical aid

Provident fund

Performance-based bonus

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our Durban-based e-commerce growth initiatives. You will drive customer acquisition, engagement, and conversion through sophisticated digital marketing strategies across SEO, SEM, social advertising, email marketing, and affiliates.

The ideal candidate has 7+ years in digital marketing, strong analytics, and a proven ROI track record. You will manage budgets and collaborate with content, design, and development teams to optimize

Qualifications

Bachelor's degree in Marketing, Business, or related field.
Minimum of 7 years of experience in digital marketing, with e-commerce focus.
Proven track record in paid search (SEM), social advertising, and SEO.
Proficiency with web analytics platforms (e.g., Google Analytics).
Experience with email marketing platforms and marketing automation.

Responsibilities

Develop and lead digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
Manage and optimize paid campaigns across Google Ads and social channels.
Oversee SEO strategies and drive organic growth.
Implement email campaigns for segmentation, nurturing, and retention.
Manage affiliate programs and explore new partnerships.
Analyze campaign performance and provide actionable insights.

Job description

The ideal candidate has 7+ years in digital marketing, strong analytics, and a proven ROI track record. You will manage budgets and collaborate with content, design, and development teams to optimize

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