Senior Digital Content Strategist (Remote)

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Healthy benefits

Professional development

Remote-first

Paid time off

Job summary

Placements24 is seeking a Senior Digital Content Strategist to lead a remote, data-driven content strategy for a leading Arts & Entertainment organisation. You will shape online voice, drive audience growth, and ensure cohesive brand storytelling across digital platforms.

The role requires 5+ years in digital content strategy, strong SEO/SEM, CMS proficiency, and excellent writing and collaboration skills. Remote-first environment with a focus on delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum 5 years of experience in digital content strategy, content marketing, or a similar role.

Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with the organisation's overall marketing and business objectives.
• Oversee the creation, curation, and distribution of engaging content across various digital channels, including social media, blogs, websites, and email campaigns.
• Conduct thorough audience research and analysis to identify content gaps and opportunities for engagement.
• Optimise content for search engines (SEO) to improve organic visibility and traffic.
• Manage the editorial calendar and ensure timely delivery of high-quality content.
• Collaborate with cross-functional teams, including design, marketing, and product development, to ensure content consistency and effectiveness.
• Analyse content performance metrics and provide regular reports with actionable insights for continuous improvement.
• Stay abreast of industry trends, emerging technologies, and best practices in digital content strategy.
• Maintain brand consistency in tone, voice, and visual identity across all digital touchpoints.
• Lead and mentor junior content team members if applicable.

Skills

Content strategy

SEO

Social media marketing

Email marketing

CMS

Google Analytics

Editing

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a highly motivated and experienced Senior Digital Content Strategist to join their dynamic team. This is a fully remote, permanent position, offering an exceptional opportunity to shape the content landscape for a leading organisation within the Arts & Entertainment sector. The ideal candidate will be a strategic thinker with a proven track record in developing and executing impactful digital content strategies that drive engagement, brand awareness, and audience growth. You will be instrumental in defining our client's online voice and ensuring a cohesive and compelling narrative across all digital platforms. This role requires a deep understanding of content marketing principles, SEO best practices, and the evolving digital media environment. We are looking for an individual who thrives in a remote-first setting, demonstrating excellent communication and collaboration skills to work effectively with distributed teams.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with the organisation's overall marketing and business objectives.
• Oversee the creation, curation, and distribution of engaging content across various digital channels, including social media, blogs, websites, and email campaigns.
• Conduct thorough audience research and analysis to identify content gaps and opportunities for engagement.
• Optimise content for search engines (SEO) to improve organic visibility and traffic.
• Manage the editorial calendar and ensure timely delivery of high-quality content.
• Collaborate with cross-functional teams, including design, marketing, and product development, to ensure content consistency and effectiveness.
• Analyse content performance metrics and provide regular reports with actionable insights for continuous improvement.
• Stay abreast of industry trends, emerging technologies, and best practices in digital content strategy.
• Maintain brand consistency in tone, voice, and visual identity across all digital touchpoints.
• Lead and mentor junior content team members if applicable.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in digital content strategy, content marketing, or a similar role.
• Proven success in developing and executing data-driven content strategies that achieve measurable results.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with remote teams.
• A portfolio showcasing successful digital content campaigns and strategic initiatives is highly desirable.
• Familiarity with the Arts & Entertainment industry is a plus.

Benefits

This fully remote position offers a competitive salary, comprehensive health benefits package, and opportunities for professional development. You will be part of a forward-thinking organisation that values creativity and innovation. Enjoy the flexibility of working from home, with access to modern collaboration tools. Our client provides a supportive and inclusive work environment, encouraging work-life balance. Contribute to impactful projects within the vibrant Arts & Entertainment sector and grow your career with a company committed to excellence. We also offer generous paid time off and retirement savings plans to ensure your long-term financial well-being.