Senior Copywriter & Content Strategy Lead

Publicis Groupe; Randburg; On-site; ZAR 350,000 - 500,000; Full time

Job summary

Publicis Groupe Africa in Johannesburg is seeking a Senior Copywriter to craft compelling content across digital, print and advertising channels. You will shape brand narratives, ensure tone consistency, and collaborate with marketing, design and strategy teams.

You\'ll write original, engaging copy for websites, social media, emails and campaigns, while integrating SEO and regional regulatory considerations. The role reports to the Creative Director and offers a dynamic, inclusive environment.

Qualifications

• Proven experience in content writing or copywriting with a strong portfolio.
• Excellent command of English, including grammar, punctuation, and style.
• Familiarity with SEO principles and applying them to web content.
• Strong research skills and ability to assimilate diverse information quickly.
• Proficient with writing/editing tools and content management systems.

Responsibilities

• Produce high-quality, original content for websites, social media, articles, emails, videos, and more.
• Adapt copy to fit platform tone while staying on brand.
• Write content across complex legal & regulatory landscapes.
• Translate global campaigns into market-relevant executions.
• Research to understand clients' products, audiences, and competition.
• Develop informed content writing strategies from insights.
• Review copy for clarity, grammar, and brand consistency.
• Incorporate SEO best practices to improve visibility.
• Collaborate with marketing, design, strategy teams.
• Receive and implement feedback from Creative Director to maintain quality.

Skills

Copywriting

Content writing

SEO principles

Research skills

Writing tools

Tools

Content Management Systems

Job description

Publicis Groupe Africa in Johannesburg is seeking a Senior Copywriter to craft compelling content across digital, print and advertising channels. You will shape brand narratives, ensure tone consistency, and collaborate with marketing, design and strategy teams.

You\'ll write original, engaging copy for websites, social media, emails and campaigns, while integrating SEO and regional regulatory considerations. The role reports to the Creative Director and offers a dynamic, inclusive environment.