Senior Copywriter — AI-Enabled Creative Leader

Publicis Groupe Africa

Johannesburg

On-site

ZAR 500,000 - 700,000

Full time

14 days+

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Job summary

Publicis Groupe Africa in Johannesburg is seeking a Senior Copywriter to craft distinctive, culturally relevant ideas and copy for the client business. The role translates strategy into concepts and narratives across channels and experiences, within an integrated creative team.

Working with strategy, media, accounts, and designers, you’ll ensure copy quality, on-time delivery, and proactive collaboration. The ideal candidate combines strong writing craft with digital-first thinking and an

Qualifications

Must have 5–6 years’ experience in creative or copy roles.
Proven ability to craft platform-neutral concepts and campaigns.
Ability to present work to clients and defend ideas.
Experience with AI-enabled creative methods.

Responsibilities

Develop strong, platform-neutral creative concepts in response to briefs.
Define and apply the tone of voice, messaging and narrative approach for campaigns and content.
Write clear, distinctive and engaging copy across multiple formats and lengths.
Generate ideas proactively and sell them into the creative team and clients when required.
Stay current with South African culture, language, trends.
Collaborate with Strategy, Media, Accounts and Designers to ensure integration.