Senior Content Strategy Lead & Copywriter (Cape Town)

Placements24; Cape Town; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Medical aid

Provident fund contributions

Professional development opportunities

Cape Town office in central location

Generous annual leave

Team-building events

Job summary

Placements24 is seeking a Lead Content Strategist & Copywriter to direct all content initiatives from our Cape Town office. You will articulate brand voice, drive audience engagement, and guide a team of writers to deliver high-impact content across websites, social channels, and campaigns.

The ideal candidate will own content strategy, oversee SEO practices, and collaborate with marketing and design teams to ensure consistent, persuasive messaging for diverse clients.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Journalism, English, or related field.
• Proven experience in content strategy and copywriting for multiple platforms.
• Strong SEO and keyword research capabilities with measurable results.

Responsibilities

• Develop and execute comprehensive content strategies aligned with client goals.
• Lead and mentor a team of content creators, copywriters, and editors.
• Oversee engaging copy for websites, social media, email campaigns, and ads.
• Define content calendars and manage production workflows.

Skills

Content strategy

Copywriting

SEO

Team leadership

CMS

Google Analytics

Project management

Keyword research

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

Job description

Placements24 is seeking a Lead Content Strategist & Copywriter to direct all content initiatives from our Cape Town office. You will articulate brand voice, drive audience engagement, and guide a team of writers to deliver high-impact content across websites, social channels, and campaigns.

The ideal candidate will own content strategy, oversee SEO practices, and collaborate with marketing and design teams to ensure consistent, persuasive messaging for diverse clients.