Digital-First Conceptual Copywriter — Durban

Publicis Groupe; Durban; Presencial; ZAR 420 000 - 520 000; Tempo integral

Resumo da oferta

Publicis Groupe Africa is seeking a Conceptual Copywriter with a digital-first mindset to craft compelling narratives for social platforms, influencer campaigns, and digital activations in Durban. This role emphasizes local insights and culturally relevant content.

You will ideate, write, and collaborate with the Creative Director and Art Director to ensure cohesive visual and verbal storytelling across campaigns while staying ahead of digital trends.

Qualificações

• Strong portfolio demonstrating conceptual and digital-first copywriting.
• Proven experience in social content creation, storytelling, and campaign development.
• Excellent understanding of digital platforms, formats, and audience engagement.
• Ability to work in a fast-paced, collaborative environment.

Responsabilidades

• Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations.
• Translate strategic briefs into creative concepts that align with brand tone and identity.
• Collaborate with the Creative Director and Art Director to ensure cohesive storytelling.
• Stay ahead of digital trends and apply innovative thinking to content creation.
• Ensure all copy is optimized for platform-specific formats and audience behaviors.
• Apply deep understanding of local culture, trends, and consumer insights to create authentic content.

Conhecimentos

Copywriting

Social content

Storytelling

Cultural insights

Descrição da oferta de emprego

Publicis Groupe Africa is seeking a Conceptual Copywriter with a digital-first mindset to craft compelling narratives for social platforms, influencer campaigns, and digital activations in Durban. This role emphasizes local insights and culturally relevant content.

You will ideate, write, and collaborate with the Creative Director and Art Director to ensure cohesive visual and verbal storytelling across campaigns while staying ahead of digital trends.