Senior Copywriter

Placements24; Sandton; Hybrid; ZAR 450,000 - 750,000; Full time

Benefits offered by this job

Highly competitive salary

Hybrid work model

Professional growth

Creative campaigns

Collaborative agency culture

Standard company benefits

Job summary

Placements24 in Sandton, Gauteng, is seeking an experienced Senior Copywriter to lead creative storytelling across digital, print, and broadcast campaigns. You will craft compelling narratives, mentor junior writers, and ensure brand voice consistency.

This hybrid role blends collaborative office sessions in our South Africa office with remote work. You’ll work on high-profile accounts, translate client briefs into persuasive copy, and stay ahead of industry trends to elevate our clients’

Qualifications

• Extensive experience as a Copywriter or Senior Copywriter with a strong portfolio.
• Exceptional writing, editing, and proofreading skills with keen attention to detail.
• Able to translate client briefs into persuasive copy for multiple media.
• Experience working in a hybrid office environment.

Responsibilities

• Develop creative concepts and write compelling copy for advertising campaigns across digital, print, and broadcast media.
• Craft engaging content for websites, social media, email marketing, brochures, and presentations.
• Ensure all copy aligns with brand voice, style guides, and marketing objectives.
• Collaborate closely with art directors, designers, and account managers to develop integrated campaigns.
• Translate client briefs into creative and effective copy solutions.
• Proofread and edit copy for grammar, spelling, clarity, and accuracy.
• Conduct research on target audiences, markets, and competitors to inform copy strategy.
• Present and defend creative concepts and copy choices to clients and internal stakeholders.
• Mentor and guide junior copywriters and creative team members.
• Stay abreast of industry trends, advertising best practices, and cultural insights.

Skills

Copywriting

Editing

Brand voice

Brand strategy

Presentation skills

Time management

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

Microsoft Office

Job description

About the Role

About the Role Our client, a prestigious advertising agency, is looking for an accomplished Senior Copywriter to join their creative department in Sandton, Gauteng . This role is ideal for a wordsmith with a proven ability to craft compelling narratives and persuasive copy across various media. You will be responsible for developing creative concepts, writing engaging content for campaigns, and ensuring brand voice consistency. This position offers a hybrid work model, blending collaborative office sessions with the flexibility of remote work. It's a unique chance to work on high-profile accounts, mentor junior talent, and elevate brand messaging. We seek a strategic thinker with exceptional writing skills and a passion for creative storytelling. Join us to make a significant impact on our client's advertising endeavors.

Key Responsibilities

• Develop creative concepts and write compelling copy for advertising campaigns across digital, print, and broadcast media.
• Craft engaging content for websites, social media, email marketing, brochures, and presentations.
• Ensure all copy aligns with brand voice, style guides, and marketing objectives.
• Collaborate closely with art directors, designers, and account managers to develop integrated campaigns.
• Translate client briefs into creative and effective copy solutions.
• Proofread and edit copy for grammar, spelling, clarity, and accuracy.
• Conduct research on target audiences, markets, and competitors to inform copy strategy.
• Present and defend creative concepts and copy choices to clients and internal stakeholders.
• Mentor and guide junior copywriters and creative team members.
• Stay abreast of industry trends, advertising best practices, and cultural insights.

Requirements

• Extensive experience as a Copywriter or Senior Copywriter, with a strong portfolio showcasing diverse creative work.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proven ability to develop creative concepts and translate them into persuasive copy.
• Experience writing for various media, including digital, social media, and traditional advertising.
• Strong understanding of marketing principles and brand strategy.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively under pressure, manage multiple projects, and meet tight deadlines.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Experience working in a hybrid office environment.
• A strategic mindset with a passion for storytelling and brand building.

Benefits

• Highly competitive salary package commensurate with extensive experience.
• Hybrid work model offering excellent work-life balance.
• Opportunities for professional growth and creative development.
• Work on exciting and high-impact advertising campaigns.
• Collaborative and inspiring agency culture.
• Standard company benefits and perks.